美股詳情

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麥當勞

248.56

-4.2200-1.67%

盤後：248.940.3844+0.15%16:06 EDT

成交量：709.86萬

成交額：17.73億

市值：1,758.91億

市盈率：20.19

高：253.16

開：252.26

低：247.83

收：252.78

52周最高：341.75

52周最低：247.83

股本：7.08億

流通股本：7.08億

量比：1.62

換手率：1.00%

股息：7.35

股息率：2.96%

每股收益(TTM):12.31

每股收益(LYR):11.95

淨資產收益率：-62.45%

總資產收益率：13.25%

市淨率：-171.94

市盈率(LYR):20.80

資料載入中...

總覽公司新聞資訊公告

財報前瞻 | 麥當勞(MCD.US)跌至52周低點，促銷組合拳能否抵禦戰火衝擊？

熱門話題-麥當勞在財報發布前股價下跌，市場關注其海外增長及菜單規劃

明日關注要點——5月7日（星期四）

漢堡王的母公司Restaurant Brands受超值套餐需求推動，季度業績超出預期

麥當勞(MCD)全美上新高端飲品新設專員卡位高毛利賽道

受伊朗戰爭推高汽油價格影響，美國餐飲業銷售額下滑

歐洲早盤報價-開放海峽，還是不開放？

本周及5月4日（周一）的關注焦點

財報前瞻｜麥當勞本季度營收預計增6.23%，德銀維持買入

更正-塔可貝爾母公司百勝集團季度業績超出預期，超值優惠推動需求增長

出走華萊士開出萬店塔斯汀，魏友純的「中國漢堡」故事還能講多久？

麥當勞進軍冷飲競技場推出全新果味特飲系列

奶昔迴歸！麥當勞中國：5月1日起全國44家餐廳長期售賣

麥當勞變「牡丹樓」當天就被拆？門店：是快閃活動

21世纪经济报道

包裝公司因定價能力強、運營效率高而實現季度利潤增長

北京80餘家麥當勞得來速餐廳完成數智化升級

響應「移動第三空間」消費需求，麥當勞得來速重構駕車用餐體驗

廣州麥當勞秒變「牡丹樓」當天就被拆？店員回應：是快閃活動

21世纪经济报道

洛陽限定款帆布包被指抄襲，麥當勞回應：已停用相關物料

南方都市报

德銀下調麥當勞目標價至360美元

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这家汉堡连锁企业一直致力于吸引更多注重价格的顾客。对于因为使用自动化翻译功能而造成的任何损害或损失，路透不承担任何责任。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260506:nL4S41J2AJ:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["BK4588","LU2133065610.SGD","IE00BJJMRY28.SGD","IE00BJTD4V19.USD","BK4534","LU1585245621.USD","LU2347655156.SGD","LU0795875169.SGD","IE00BFSS8Q28.SGD","LU1035773651.USD","IE00BFSS7M15.SGD","LU0726765562.USD","IE00BJTD4N35.SGD","IE00BJJMRX11.SGD","BK4550","LU0795875086.SGD","IE0004445015.USD","LU1069347547.HKD","LU1244550577.SGD","BK4209","LU0256863811.USD","LU1732800096.USD","BK4504","BK4610","BK4566","LU1244550494.USD","LU2347655073.USD","LU0868494617.USD","BK4581","IE00B7KXQ091.USD","MCD","LU1732799900.SGD","LU0417517546.SGD","LU2279689827.SGD","LU1718418525.SGD","LU1244550221.USD","LU0912757837.SGD","LU1430594728.SGD","LU0942090050.USD","BK4585","LU1074936037.SGD","LU0868494708.USD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2633561155","title":"明日關注要點——5月7日（星期四）","url":"https://stock-news.laohu8.com/highlight/detail?id=2633561155","media":"路透中文","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2633561155?lang=zh_tw&edition=fundamental","pubTime":"2026-05-07 02:32","pubTimestamp":1778092329,"startTime":"0","endTime":"0","summary":"明日关注要点——5月7日（星期四）《今日要闻》是一份通过电子邮件和PDF形式发布的刊物，内容涵盖当日的主要新闻、事件、分析及其他专题报道。美联储计划发布消费者信贷数据，预计将增加122.5亿美元。截至4月25日当周，续请失业救济人数预计为180万。吉利德预计该药物2026年全年销售额将达8亿美元，因此其销售走势的任何细节都将受到密切关注。截至4月的12个月内，通胀率可能升至4.5%。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260506:nL4S41J24X:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["IE00B64PRP62.GBP","LU1366192091.USD","LU0143551892.USD","LU2720916845.USD","LU0130518102.USD","LU0251131958.USD","LU0234570918.USD","BK4604","BDX","EXPE","LU1854104046.USD","LU1868836591.USD","LU2355687059.USD","LU0072461881.USD","IE0004445015.USD","IE00BJTD4V19.USD","CWVX","LU0861579265.USD","LU1935042215.USD","LU0053687314.USD","GB00BDT5M118.USD","IE0004445239.USD","IE0034235188.USD","LU1720051108.HKD","LU1069347547.HKD","CRWG","LU1150488135.SGD","LU2999663052.SGD","LU2211815571.USD","IE00B19Z9Z06.USD","LU2279689827.SGD","LU0068578508.USD","LU1861217088.USD","IE0009356076.USD","LU1854103824.USD","LU0114720955.EUR","LU0289739343.SGD","LU2360107168.USD","LU0320765646.SGD","LU2065169927.USD","LU0130102774.USD","IE00BZ9MQY76.HKD","IE00BFSS7M15.SGD","BK4585","LU0786609619.USD","LU2279701549.SGD","LU1923622291.USD","LU1621768206.USD","LU2462157665.USD","LU0368265418.SGD","LU0057025933.USD","LU2347655073.USD","LU2473716301.USD","SGXZ99366536.SGD","LU0106959298.USD","LU2506952170.USD","LU1861215975.USD","LU1244550577.SGD","LU1046421795.USD","LU0238689110.USD","LU0320765992.SGD","IE00BGHQF748.EUR","BK4220","IE00BSNM7G36.USD","LU0107464264.USD","LU2456880835.USD","HK0000914660.USD","LU0532187761.SGD","BK4610","LU1992135399.USD","BK4530","LU1868838027.USD","LU1244550221.USD","LU2125154935.USD","LU1057294990.SGD","LU2322448957.HKD","BK4144","LU0823416689.USD","HK0000914686.HKD","BK4209","BK4208","LU0950375773.USD","BK4116","IE00BJTD4N35.SGD","IE00B29SXL02.USD","BK4568","LU0210535034.USD","LU2133065610.SGD","MELI","LU0456842615.SGD","BK4207","LU0289961442.SGD","LU2023250504.SGD","LU0251142724.SGD","IE00BKVL7J92.USD","LU0868486357.SGD","BK4581","LU2324357040.USD","LU0795875086.SGD","BK4566","MCHP","BK4135","LU0823417737.USD","LU2125909916.SGD","LU2462591350.SGD","IE00B7SZLL34.SGD","BK4583","IE00B19Z3B42.SGD","LU2089984988.USD","LU1974910355.USD","LU1791807156.HKD","BK4141","IE00B19Z3581.USD","IE00B3S45H60.SGD","LU2290526834.HKD","BK4550","LU0143863198.USD","LU0130517989.USD","IE00BJJMRY28.SGD","SGXZ51526630.SGD","LU0889565916.HKD","BK4230","LU1066053197.SGD","LU2468319806.SGD","LU0048573561.USD","LU2360032135.SGD","LU2236285917.USD","LU0868494708.USD","LU0096362180.USD","LU2764262908.HKD","IE00B0169N27.USD","LU1061106388.HKD","BK4578","BK4121","LU2065731478.USD","IE00BZ1G4Q59.USD","LU0354030438.USD","LU1718418525.SGD","LU0097036916.USD","LU0314106906.USD","LU0154236417.USD","IE00BFXG1179.USD","LU2954938101.SGD","LU2362541273.HKD","LU0630314457.HKD","LU0109394709.USD","LU1430594728.SGD","LU0726765562.USD","LU0098860793.USD","LU2125154778.USD","SG9999015952.SGD","LU1720051017.SGD","LU0942090050.USD","IE00B3QW5Z07.USD","LU0274383776.USD","LU0029874061.USD","LU1868836757.USD","IE00B894F039.SGD","LU1668664300.SGD","LU0354030511.USD","IE00B8HQ1Z84.USD","LU2506951875.HKD","ABNB","BK4561","GILD","LU1935042991.SGD","LU2543165471.USD","LU0912757837.SGD","CRWU","LU2106854487.HKD","LU1868836914.USD","LU0170899867.USD","LU2087621335.USD","BK4020","LU2322448791.USD","LU2065170008.USD","LU0345770308.USD","LU1244550494.USD","LU0143863784.USD","BK4139","IE00B29SXK94.USD","LU2272731600.USD","LU0985489474.SGD","LU0472753341.HKD","LU0965509010.AUD","LU0965509101.SGD","LU0342679015.USD","LU0965508806.USD","LU1066051498.USD","LU1868837565.USD","LU1823568750.SGD","LU0477156953.USD","LU0552385451.USD","LU0390134368.USD","CG","LU1674673691.USD","BK4535","IE000M9KFDE8.USD","LU1934455277.USD","BK4534","LU1150488218.USD","LU0348723411.USD","LU0061474960.USD","LU1059921491.USD","BK4548","LU1935043536.SGD","LU0965509283.SGD","LU1804176565.USD","SRE","LU1815336091.USD","LU2247934214.USD","LU1201861249.SGD","LU0417517546.SGD","BK4504","LU1839511570.USD","LYFX","LU2272731782.SGD","LU2360107671.USD","SG9999015986.USD","LU0006061336.USD","LU0823411888.USD","C","LU1506573853.SGD","LU1489326972.SGD","LNG","IE00B7KXQ091.USD","IE00BJJMRX11.SGD","LU1621767737.EUR","LU0431992006.USD","LU1935043023.USD","LU2417539215.USD","IE00B0JY6N72.USD","LU1633808545.USD","LU1935042488.USD","LU0353189680.USD","LU1868837722.USD","LU2347655156.SGD","LU1267930227.SGD","LU0122379950.USD","LU1894683348.USD","LU0314104364.USD","LU0648000940.SGD","LU2449327464.USD","LU1201861165.SGD","IE00B5949003.HKD","LU2462591277.SGD","CRWV","KMLI","LU02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Brands受超值套餐需求推動，季度業績超出預期","url":"https://stock-news.laohu8.com/highlight/detail?id=2633181289","media":"路透中文","labels":["dataReport"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2633181289?lang=zh_tw&edition=fundamental","pubTime":"2026-05-06 18:45","pubTimestamp":1778064328,"startTime":"0","endTime":"0","summary":"更新版 3-汉堡王的母公司Restaurant Brands受超值套餐需求推动，季度业绩超出预期第一季度，美国汉堡王同店销售额增长5.8%蒂姆·霍顿斯表现滞后，因加拿大市场需求疲软公司警告牛肉成本上涨将对食品成本构成压力股价下跌4%补充电话会议评论，更新股价Juveria Tabassum. 今年1月，Restaurant Brands推出了限时4.99美元的双层芝士汉堡套餐，并自2024年以来持续推出5美元和7美元等优惠活动。截至3月31日的三个月内，Restaurant Brands的经调整每股收益为86美分，高于82美分的预期。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260506:nL4T41J127:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"dataReport","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["LU1732800096.USD","LU1244550577.SGD","LU0950375773.USD","LU2506951875.HKD","BK4534","BK4566","IE00BFSS7M15.SGD","LU2133065610.SGD","LU0417517546.SGD","LU0795875086.SGD","BK4550","BK4504","IE00B7KXQ091.USD","BK4581","YUM","IE00BFSS8Q28.SGD","LU0868494617.USD","LU1069347547.HKD","LU1718418525.SGD","IE0004445015.USD","LU2347655156.SGD","LU0726765562.USD","BK4585","IE00BJTD4N35.SGD","LU2347655073.USD","LU1244550221.USD","LU1244550494.USD","LU0795875169.SGD","LU2506951958.HKD","IE00BJJMRX11.SGD","LU0942090050.USD","IE00BJTD4V19.USD","LU1732799900.SGD","LU1804176565.USD","LU1430594728.SGD","LU2506952170.USD","LU0912757837.SGD","LU0823417737.USD","BK4209","BK4588","LU2506952097.USD","LU1585245621.USD","LU1074936037.SGD","MCD","QSR","LU0256863811.USD","LU0823417653.USD","LU1035773651.USD","LU2265009873.SGD","IE00BJJMRY28.SGD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2633917106","title":"麥當勞(MCD)全美上新高端飲品 新設專員卡位高毛利賽道","url":"https://stock-news.laohu8.com/highlight/detail?id=2633917106","media":"金吾财讯","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2633917106?lang=zh_tw&edition=fundamental","pubTime":"2026-05-05 19:33","pubTimestamp":1777980824,"startTime":"0","endTime":"0","summary":"金吾财讯 | 麦当劳将于 5 月 6 日全美推出全新果味特饮与手工汽水系列，因新品配料繁复、制作流程更精细，门店同步增设饮品专员岗位，保障出品标准化与品质稳定。本次上新涵盖三款果味 Refreshers 及三款特调汽水，融入果泥、爆珠、冻干果味、冷奶泡等新式配料，在经典汽水基底上做风味升级，丰富饮品差异化选择。加码新式饮品是麦当劳布局高毛利品类的重要举措，瞄准年轻消费群体，分流非高峰时段客流。相关产品创意源自旗下已关停的试验门店，成熟经验落地主品牌；公司同步焕新麦咖啡品牌视觉形象，贴合新潮饮品定位，强化年轻化市场竞争力。","market":"nz","thumbnail":"https://static.szfiu.com/news/20210625/OTU2NGE4NGJmZTIzZDc2N2YxYmJkM2MyMjUzODQzOTQ1NzY=.jpg","type":0,"news_type":0,"thumbnails":["https://static.szfiu.com/news/20210625/OTU2NGE4NGJmZTIzZDc2N2YxYmJkM2MyMjUzODQzOTQ1NzY=.jpg"],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"300046","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["LU0912757837.SGD","BK4566","LU1430594728.SGD","MCD","LU2279689827.SGD","BK4534","IE00BJTD4V19.USD","LU1035773651.USD","IE00B7KXQ091.USD","LU0417517546.SGD","IE0004445015.USD","LU1244550577.SGD","BK4209","LU1074936037.SGD","LU0868494617.USD","BK4581","IE00BFSS7M15.SGD","LU1244550221.USD","BK4610","IE00BJJMRY28.SGD","IE00BJTD4N35.SGD","LU0942090050.USD","BK4588","LU1244550494.USD","LU1069347547.HKD","BK4550","LU1718418525.SGD","LU0795875086.SGD","BK4585","IE00BFSS8Q28.SGD","LU0795875169.SGD","LU0868494708.USD","LU1732800096.USD","LU2347655073.USD","LU1732799900.SGD","LU2133065610.SGD","IE00BJJMRX11.SGD","LU2347655156.SGD","LU0726765562.USD","LU0256863811.USD","LU1585245621.USD","BK4504"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2632934904","title":"受伊朗戰爭推高汽油價格影響，美國餐飲業銷售額下滑","url":"https://stock-news.laohu8.com/highlight/detail?id=2632934904","media":"路透中文","labels":["dataReport"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2632934904?lang=zh_tw&edition=fundamental","pubTime":"2026-05-04 18:02","pubTimestamp":1777888920,"startTime":"0","endTime":"0","summary":"受伊朗战争推高汽油价格影响，美国餐饮业销售额下滑餐饮业警告称，油价将持续挤压利润分析师及LSEG数据显示，400亿美元市值蒸发连锁餐厅加大折扣力度以吸引顾客Waylon Cunningham. LSEG数据显示，自战争爆发以来，LSEG美国餐饮业指数下跌5%，蒸发了逾400亿美元市值，这也印证了投资者对该行业的信心正在减弱。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260504:nL4S41H0K3:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"dataReport","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["LU0726765562.USD","LU0912757837.SGD","IE00B3T34201.USD","LU2265009873.SGD","LU2347655073.USD","LU1244550577.SGD","SBU","BK4581","BK4588","LU0823411888.USD","IE0004445015.USD","MCD","IE00BJTD4N35.SGD","IE00BFSS8Q28.SGD","BK4535","LU2357305700.SGD","DPZ","SGXZ99366536.SGD","BK4524","LU0320765059.SGD","LU1732800096.USD","LU2279689827.SGD","LU2065170008.USD","LU0354030511.USD","BK4585","LU1721429402.USD","BK4610","LU1074936037.SGD","LU1430594728.SGD","LU0942090050.USD","WING","LU2506951958.HKD","YUM","BK4532","IE00BJJMRX11.SGD","IE00BJTD4V19.USD","LU0795875169.SGD","LU0823417737.USD","LU0708995401.HKD","LU1732799900.SGD","CMG","SBUX","BK4209","SHAK","LU1267930730.SGD","LU2065171311.SGD","LU1804176565.USD","LU2347655156.SGD","CMGG","JACK"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2632980679","title":"歐洲早盤報價-開放海峽，還是不開放？","url":"https://stock-news.laohu8.com/highlight/detail?id=2632980679","media":"路透中文","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2632980679?lang=zh_tw&edition=fundamental","pubTime":"2026-05-04 12:31","pubTimestamp":1777869064,"startTime":"0","endTime":"0","summary":"路透5月4日 - 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11:44","pubTimestamp":1777520671,"startTime":"0","endTime":"0","summary":"麦当劳将于2026年5月7日美股盘前发布最新季度财报，市场聚焦新品饮品组合、费用结构与特许经营现金流的协同表现。市场一致预期本季度麦当劳营收为64.72亿美元，同比增长6.23%；EBIT预计为29.38亿美元，同比增长6.32%；调整后每股收益预计为2.74美元，同比增长3.21%；公开预期未披露本季度毛利率与净利率或净利润的具体数值，暂无法提供对应同比。","market":"us","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":"财报前瞻｜麦当劳本季度营收预计增6.23%，德银维持买入","news_tag":"earningPreview","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["MCD"],"isVideo":false,"video":null,"gpt_icon":1},{"id":"2631309519","title":"更正-塔可貝爾母公司百勝集團季度業績超出預期，超值優惠推動需求增長","url":"https://stock-news.laohu8.com/highlight/detail?id=2631309519","media":"路透中文","labels":["dataReport"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2631309519?lang=zh_tw&edition=fundamental","pubTime":"2026-04-29 20:08","pubTimestamp":1777464527,"startTime":"0","endTime":"0","summary":"更新版 2-更正-塔可贝尔母公司百胜集团季度业绩超出预期，超值优惠推动需求增长在第5段中补充了股价数据，并添加了图表塔可贝尔和肯德基凭借超值菜单推动季度销售额增长必胜客美国销售额连续第十个季度下滑早盘交易中股价上涨2%Anuja Bharat Mistry. 路透4月29日 - 百胜餐饮集团周三公布的季度同店销售额增长和利润均 超出华尔街预期，该公司大力推广平价餐  品策略有效提振了 塔可贝尔和肯德基连锁店的客流。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260429:nL4T41C1ID:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"dataReport","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["IE00BJJMRY28.SGD","LU2506952170.USD","LU0950375773.USD","BK4566","LU0823417653.USD","IE00B7KXQ091.USD","BK4534","LU2265009873.SGD","IE00BJTD4V19.USD","LU1732799900.SGD","BK4209","LU1035773651.USD","LU2506951958.HKD","LU1244550577.SGD","LU1718418525.SGD","LU1585245621.USD","LU1804176565.USD","MCD","LU0823417737.USD","IE0004445015.USD","BK4581","LU2279689827.SGD","LU2133065610.SGD","BK4588","LU2347655156.SGD","LU0868494617.USD","LU0868494708.USD","IE00BFSS7M15.SGD","LU0912757837.SGD","LU1244550221.USD","BK4585","LU2506952097.USD","IE00BFSS8Q28.SGD","LU0256863811.USD","LU1430594728.SGD","LU1732800096.USD","LU0417517546.SGD","BK4550","BK4504","IE00BJJMRX11.SGD","LU1244550494.USD","LU1069347547.HKD","QSR","LU1074936037.SGD","BK4610","LU0726765562.USD","LU0942090050.USD","LU0795875169.SGD","IE00BJTD4N35.SGD","YUM"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2631592188","title":"出走華萊士開出萬店塔斯汀，魏友純的「中國漢堡」故事還能講多久？","url":"https://stock-news.laohu8.com/highlight/detail?id=2631592188","media":"蓝鲸财经","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2631592188?lang=zh_tw&edition=fundamental","pubTime":"2026-04-29 18:37","pubTimestamp":1777459066,"startTime":"0","endTime":"0","summary":"直到2019年，品牌确立了“中国汉堡”的定位，命运的齿轮才开始转动。塔斯汀官方则回应指出，第三方数据严重失实。与此同时，塔斯汀的区域保护政策也在缩水。塔斯汀的崛起，很大程度上得益于“中国汉堡”这一概念的精准卡位。塔斯汀的策略是跳出这条赛道，重新定义自己所在的品类，即“中国汉堡”，并用手擀现烤的产品形态和国潮风格的品牌视觉，为这一概念提供支撑。当“中国汉堡”概念的红利被吃透之后，品牌需要寻找新的增长故事。","market":"sh","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.lanjinger.com/d/1777021210984188978","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"lanjinger_stock","symbols":["IE00BJJMRY28.SGD","LU1069347547.HKD","LU0726765562.USD","LU0256863811.USD","LU0417517546.SGD","LU2347655073.USD","BK4504","BK4209","BK4581","LU1718418525.SGD","LU0942090050.USD","LU2347655156.SGD","LU1732800096.USD","LU1244550494.USD","LU2279689827.SGD","IE00BJTD4N35.SGD","LU2133065610.SGD","LU1244550221.USD","LU1244550577.SGD","LU0795875086.SGD","BK4588","IE00BFSS8Q28.SGD","BK4534","LU0868494708.USD","LU0868494617.USD","BK4566","LU1585245621.USD","LU0912757837.SGD","IE00B7KXQ091.USD","IE00BFSS7M15.SGD","LU1732799900.SGD","LU1035773651.USD","BK4610","MCD","LU1430594728.SGD","IE00BJTD4V19.USD","BK4585","IE0004445015.USD","BK4550","LU0795875169.SGD","IE00BJJMRX11.SGD","LU1074936037.SGD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"1152679632","title":"麥當勞進軍冷飲競技場 推出全新果味特飲系列","url":"https://stock-news.laohu8.com/highlight/detail?id=1152679632","media":"投资观察","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/1152679632?lang=zh_tw&edition=fundamental","pubTime":"2026-04-28 21:18","pubTimestamp":1777382333,"startTime":"0","endTime":"0","summary":"快餐巨头麦当劳宣布将于5月6日在美国全国门店同步推出三款果味清爽特饮与三款手工苏打水系列，正式向星巴克等专业饮品运营商及塔可贝尔等竞争对手发起挑战。麦当劳表示加盟商将为这些色彩缤纷的饮品制定具有市场竞争力的价格。\n此次新品布局旨在抢占高利润的新式冷饮市场份额，该细分领域目前为星巴克和Dutch Bros Inc.等连锁品牌贡献了可观利润率。通过扩充饮品矩阵，麦当劳正试图在快餐行业激烈的\"饮品大战\"中构筑新的增长极。","market":"us","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["IE00B7KXQ091.USD","LU0795875086.SGD","LU0795875169.SGD","LU1732800096.USD","BK4566","LU1718418525.SGD","BK4610","BK4550","LU0868494617.USD","IE00BFSS8Q28.SGD","LU0823411888.USD","LU0942090050.USD","LU2133065610.SGD","BK4534","LU0256863811.USD","BK4535","IE00BJJMRY28.SGD","LU1244550494.USD","LU1732799900.SGD","LU1585245621.USD","LU0726765562.USD","LU0912757837.SGD","LU2347655156.SGD","BROS","BK4209","BK4585","SBUX","SBU","BK4581","LU0868494708.USD","LU1035773651.USD","IE00BJTD4N35.SGD","BK4504","LU1244550577.SGD","IE00BJJMRX11.SGD","IE00BJTD4V19.USD","LU1074936037.SGD","LU0417517546.SGD","LU2279689827.SGD","LU2347655073.USD","LU1430594728.SGD","IE00BFSS7M15.SGD","LU0882574139.USD","LU1069347547.HKD","IE0004445015.USD","BK4588","LU1244550221.USD","IE00B3T34201.USD","MCD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2630347835","title":"奶昔迴歸！麥當勞中國：5月1日起全國44家餐廳長期售賣","url":"https://stock-news.laohu8.com/highlight/detail?id=2630347835","media":"新浪财经","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2630347835?lang=zh_tw&edition=fundamental","pubTime":"2026-04-28 09:33","pubTimestamp":1777339980,"startTime":"0","endTime":"0","summary":"4月28日上午消息，麦当劳中国宣布，5月1日起，麦当劳奶昔将在全国15个城市的44家指定餐厅长期售卖。\n　　麦当劳中国方面表示，近年来，我们在不同渠道持续听到粉丝对奶昔回归的呼声。消费者的热情，让我们深切感受到大家对于奶昔深厚的情感连接。未来，我们也将继续倾听消费者心声，为大家带来更多惊喜。\n　　据了解，去年8月，“麦麦岛”主题活动期间，麦当劳奶昔在全国13家旗舰店曾限时回归。\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：杨赐","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.sina.com.cn/chanjing/2026-04-28/doc-inhvzfsq7362347.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"sina","symbols":["BK4550","LU0726765562.USD","LU1732799900.SGD","IE00BJTD4V19.USD","LU1035773651.USD","LU0942090050.USD","LU2133065610.SGD","LU1430594728.SGD","LU1585245621.USD","LU2347655073.USD","LU1069347547.HKD","BK4610","LU2279689827.SGD","LU1244550577.SGD","LU1718418525.SGD","BK4534","BK4504","BK4581","LU0795875086.SGD","LU1244550221.USD","IE00BFSS8Q28.SGD","IE00BFSS7M15.SGD","BK4209","LU0417517546.SGD","LU1074936037.SGD","LU0912757837.SGD","LU2347655156.SGD","LU1244550494.USD","LU0868494708.USD","BK4588","LU1732800096.USD","IE00BJJMRX11.SGD","IE0004445015.USD","IE00BJTD4N35.SGD","BK4585","MCD","BK4566","LU0256863811.USD","IE00BJJMRY28.SGD","LU0795875169.SGD","IE00B7KXQ091.USD","LU0868494617.USD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2629839470","title":"麥當勞變「牡丹樓」 當天就被拆？門店：是快閃活動","url":"https://stock-news.laohu8.com/highlight/detail?id=2629839470","media":"21世纪经济报道","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2629839470?lang=zh_tw&edition=fundamental","pubTime":"2026-04-23 19:59","pubTimestamp":1776945540,"startTime":"0","endTime":"0","summary":"最近，广州越秀区一家麦当劳突然火遍全网，全国首家“牡丹楼”麦当劳惊喜揭幕，凭借粤语谐音梗和满满的粤式风情圈粉无数，可让人意外的是，牌匾当天就被拆除。这一事件迅速引发网友热议，背后究竟有何缘由？我们一起到现场了解一下。","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"stock_eastmoney","url":"http://finance.eastmoney.com/a/202604233716386937.html","rn_cache_url":null,"directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://finance.eastmoney.com/a/202604233716386937.html","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"stock_eastmoney","symbols":["MCD","LU1732800096.USD","BK4585","IE00BJTD4V19.USD","LU0868494708.USD","IE00BFSS8Q28.SGD","LU1074936037.SGD","LU0417517546.SGD","LU0726765562.USD","IE00BJTD4N35.SGD","LU1718418525.SGD","LU0868494617.USD","IE00B7KXQ091.USD","BK4610","LU2347655156.SGD","IE0004445015.USD","BK4504","BK4209","LU1244550221.USD","LU2133065610.SGD","LU0256863811.USD","BK4550","LU0912757837.SGD","BK4581","LU0942090050.USD","LU1244550494.USD","LU1585245621.USD","LU1069347547.HKD","LU0795875086.SGD","BK4566","LU0795875169.SGD","BK4534","BK4588","IE00BFSS7M15.SGD","IE00BJJMRY28.SGD","LU2279689827.SGD","IE00BJJMRX11.SGD","LU1244550577.SGD","LU1430594728.SGD","LU1732799900.SGD","LU2347655073.USD","LU1035773651.USD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2629207949","title":"包裝公司因定價能力強、運營效率高而實現季度利潤增長","url":"https://stock-news.laohu8.com/highlight/detail?id=2629207949","media":"路透中文","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2629207949?lang=zh_tw&edition=fundamental","pubTime":"2026-04-23 07:04","pubTimestamp":1776899068,"startTime":"0","endTime":"0","summary":"包装公司因定价能力强、运营效率高而实现季度利润增长路透4月22日 - 美国包装公司PKG.N周三公布季度利润增长，主要得益于纸张和包装业务的提价以及运营成本的降低。该公司第一季度调整后利润为每股 2.40 美元，去年同期为每股 2.31 美元。由于自动化翻译可能有误，或未能包含所需语境，路透不保证自动化翻译文本的准确性，仅是为了便利读者而提供自动化翻译。对于因为使用自动化翻译功能而造成的任何损害或损失，路透不承担任何责任。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260422:nL4S4152SG:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["BK4558","BK4136","LU2279689827.SGD","LU2129689514.USD","LU0320765646.SGD","IE00B7KXQ091.USD","LU0234570918.USD","GEF","BK4588","LU0234572021.USD","CAG","LU2360106947.USD","BK4566","BK4126","LU0912757837.SGD","LU2347655073.USD","BK4567","LU0098860793.USD","LU1280957306.USD","LU2552382058.USD","SG9999001440.SGD","LU1074936037.SGD","LU1914381329.SGD","LU0868494708.USD","LU1066053197.SGD","BK4550","LU2552382132.HKD","BK4585","BK4212","IE0004445015.USD","SG9999014567.USD","SG9999015341.SGD","MCD","LU1868836914.USD","LU0237698245.USD","SG9999014575.USD","BK4209","PKG","LU1066051498.USD","IE00BBT3K403.USD","BK4534","IE00BJJMRY28.SGD","LU0726765562.USD","LU0124676726.USD","IE00BJJMRX11.SGD","SG9999002224.SGD","LU0256863811.USD","LU0942090050.USD","PG","BK4524"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2629469170","title":"北京80餘家麥當勞得來速餐廳完成數智化升級","url":"https://stock-news.laohu8.com/highlight/detail?id=2629469170","media":"北京商报","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2629469170?lang=zh_tw&edition=fundamental","pubTime":"2026-04-22 19:51","pubTimestamp":1776858701,"startTime":"0","endTime":"0","summary":"北京商报讯（记者郭缤璐）4月22日，北京麦当劳举办“随车畅行·享麦味”得来速餐厅焕新升级发布会，宣布以数字化创新和智能化应用，全面优化得来速车道点餐、取餐全流程。目前，北京80余家麦当劳得来速餐厅已全部完成数智化升级。本次数智化升级，主要从速度、精准度、用餐体验三大维度焕新。","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"stock_eastmoney","url":"http://finance.eastmoney.com/a/202604223714385424.html","rn_cache_url":null,"directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://finance.eastmoney.com/a/202604223714385424.html","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"stock_eastmoney","symbols":["LU1244550494.USD","LU1718418525.SGD","LU1035773651.USD","LU0942090050.USD","BK4550","LU1244550221.USD","BK4581","LU0912757837.SGD","MCD","BK4588","LU2347655156.SGD","BK4504","IE00BFSS7M15.SGD","LU0868494617.USD","LU2133065610.SGD","LU1732800096.USD","IE00B7KXQ091.USD","BK4209","BK4585","LU2347655073.USD","IE0004445015.USD","LU0795875086.SGD","LU0795875169.SGD","IE00BJTD4V19.USD","LU0417517546.SGD","BK4566","LU1585245621.USD","LU1244550577.SGD","LU1069347547.HKD","LU0726765562.USD","LU1430594728.SGD","LU2279689827.SGD","LU0868494708.USD","LU0256863811.USD","BK4610","IE00BJTD4N35.SGD","LU1732799900.SGD","IE00BJJMRX11.SGD","IE00BJJMRY28.SGD","BK4534","LU1074936037.SGD","IE00BFSS8Q28.SGD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2629012815","title":"響應「移動第三空間」消費需求，麥當勞得來速重構駕車用餐體驗","url":"https://stock-news.laohu8.com/highlight/detail?id=2629012815","media":"新京报","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2629012815?lang=zh_tw&edition=fundamental","pubTime":"2026-04-22 18:03","pubTimestamp":1776852180,"startTime":"0","endTime":"0","summary":"4月22日，北京麦当劳正式启动“随车畅行·享麦味”得来速餐厅全面数智化升级，全市80余家得来速门店完成改造，以数字化、智能化重构驾车点餐取餐全链路，进一步锁定通勤早餐、周末出游等高频出行场景。在业内看来，这不仅是快餐巨头对“移动第三空间”消费需求的精准响应，更折射出中国餐饮行业从流量竞争转向效率与体验并重、数字化与智能化深度融合的行业大趋势。","market":"sh","thumbnail":"https://media.bjnews.com.cn/fz/html/AttachPubDev/2026/4/wanglin20264221758432991852.jpg?x-oss-process=image/resize,m_lfit,w_365/quality,q_80","type":0,"news_type":0,"thumbnails":["https://media.bjnews.com.cn/fz/html/AttachPubDev/2026/4/wanglin20264221758432991852.jpg?x-oss-process=image/resize,m_lfit,w_365/quality,q_80"],"rights":{"source":"highlight_bjnews","url":"https://www.bjnews.com.cn/detail/1776852226169234.html","rn_cache_url":null,"customStyle":"handleCustomStyle(customStyle, ThemeStyle, getFont(fontSize))","selectors":"#main .nleft","filters":".ntit, 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21:25","pubTimestamp":1776777919,"startTime":"0","endTime":"0","summary":"最近，广州越秀区一家麦当劳突然火遍全网，全国首家“牡丹楼”麦当劳惊喜揭幕，凭借粤语谐音梗和满满的粤式风情圈粉无数，可让人意外的是，牌匾当天就被拆除。记者了解到挂上“牡丹楼”招牌是因为该店在进行快闪活动，推广4月22日将要上新的新品汉堡，但不少街坊依旧对这场趣味营销津津乐道，对于这种网络梗本地化的玩法大家也有着不同的看法。","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"stock_eastmoney","url":"http://finance.eastmoney.com/a/202604213712778743.html","rn_cache_url":null,"directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://finance.eastmoney.com/a/202604213712778743.html","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"stock_eastmoney","symbols":["LU2347655156.SGD","BK4209","BK4585","LU2347655073.USD","LU0868494617.USD","BK4610","IE00B7KXQ091.USD","LU2133065610.SGD","IE00BFSS7M15.SGD","IE00BJTD4V19.USD","LU0942090050.USD","IE00BJTD4N35.SGD","LU0795875086.SGD","BK4550","LU0912757837.SGD","LU1718418525.SGD","LU1244550221.USD","LU1035773651.USD","LU0795875169.SGD","BK4588","LU1069347547.HKD","BK4581","LU0256863811.USD","LU0726765562.USD","BK4566","IE00BJJMRX11.SGD","IE00BFSS8Q28.SGD","LU1430594728.SGD","BK4534","LU0868494708.USD","BK4504","LU1074936037.SGD","LU1244550494.USD","IE00BJJMRY28.SGD","IE0004445015.USD","LU1732799900.SGD","LU0417517546.SGD","LU2279689827.SGD","LU1732800096.USD","MCD","LU1244550577.SGD","LU1585245621.USD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2629824900","title":"洛陽限定款帆布包被指抄襲，麥當勞回應：已停用相關物料","url":"https://stock-news.laohu8.com/highlight/detail?id=2629824900","media":"南方都市报","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2629824900?lang=zh_tw&edition=fundamental","pubTime":"2026-04-21 17:39","pubTimestamp":1776764340,"startTime":"0","endTime":"0","summary":"4月20日，有网友在社交平台上发帖称，麦当劳近日上架的洛阳限定款帆布包，包身的印花涉嫌抄袭其设计。根据该网友发布的图片，两款帆布包都以大朵牡丹为核心视觉元素，且单朵花的色彩、大小比例、在画面中的视觉占比都比较接近，同时在枝叶间隙里均点缀了同形态的暖黄色小花。根据该网友主页的自我介绍，其为产品设计师。","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"stock_eastmoney","url":"http://finance.eastmoney.com/a/202604213712446519.html","rn_cache_url":null,"directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://finance.eastmoney.com/a/202604213712446519.html","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"stock_eastmoney","symbols":["BK4504","IE00BFSS8Q28.SGD","LU1732800096.USD","BK4585","LU0795875086.SGD","LU0868494617.USD","LU0726765562.USD","LU1244550577.SGD","LU2347655156.SGD","MCD","IE00BJTD4V19.USD","LU0912757837.SGD","LU0868494708.USD","BK4534","LU2279689827.SGD","LU0417517546.SGD","IE00BJTD4N35.SGD","BK4581","LU2347655073.USD","BK4588","LU1430594728.SGD","IE00BJJMRX11.SGD","BK4566","IE00BFSS7M15.SGD","LU0256863811.USD","LU2133065610.SGD","LU0942090050.USD","IE00B7KXQ091.USD","LU1244550221.USD","LU1035773651.USD","LU1718418525.SGD","LU1732799900.SGD","LU1069347547.HKD","IE00BJJMRY28.SGD","BK4209","BK4610","IE0004445015.USD","LU0795875169.SGD","BK4550","LU1585245621.USD","LU1074936037.SGD","LU1244550494.USD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2627260839","title":"德銀下調麥當勞目標價至360美元","url":"https://stock-news.laohu8.com/highlight/detail?id=2627260839","media":"中金财经","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2627260839?lang=zh_tw&edition=fundamental","pubTime":"2026-04-16 15:47","pubTimestamp":1776325622,"startTime":"0","endTime":"0","summary":"德意志银行将麦当劳的目标价从364美元下调至360美元，维持“买入”评级。(格隆汇)","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["rate"],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://sc.stock.cnfol.com/gushizhibo/20260416/32148090.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"zhongjincaijing_highlight","symbols":["UDN","UUP","MCD"],"isVideo":false,"video":null,"gpt_icon":0}],"pageSize":20,"totalPage":13,"pageCount":11,"totalSize":243,"code":"91000000","status":"200"}]}}