美股详情

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耐克

35.35

+0.64001.84%

盘前：35.400.0500+0.14%05:53 EDT

成交量：2,369.12万

成交额：8.31亿

市值：522.54亿

市盈率：16.93

高：35.35

开：34.70

低：34.38

收：34.71

52周最高：70.44

52周最低：31.97

股本：14.78亿

流通股本：11.77亿

量比：0.52

换手率：2.01%

股息：1.64

股息率：4.64%

每股收益(TTM):2.09

每股收益(LYR):2.10

净资产收益率：21.56%

总资产收益率：6.89%

市净率：3.43

市盈率(LYR):16.83

数据加载中...

总览公司新闻资讯公告

摩根大通警告称，重整举措可能对截至2028财年的业绩造成拖累，耐克股价因此走低

摩根大通将耐克评级下调至“减持”后，耐克股价盘前下跌约3%。

小摩：将耐克评级下调至“跑输大盘”

异动解读｜耐克盘中上涨3.36%，报42.81美元

耐克向经销商砍了一刀

第3次更新-彪马股价下跌，因未上调业绩指引令市场失望

异动解读｜耐克盘中下跌3.08%，中国渠道大整顿引发持续抛压

第4次更新-阿迪达斯股价暴跌17% 盈利不及预期盖过销售上调

阿迪达斯上调2026年销售预期

耐克曾是中国球鞋市场霸主，如今销售额下滑 30%

环球市场播报

【券商聚焦】长江证券维持滔搏(06110)买入评级指耐克线上终止短期承压

耐克渠道大清洗，卖不动是经销商的问题？

耐克“戒断”经销商

当大品牌收回授权，经销商还能怎么活？

耐克中国需要安踏徐阳

耐克中国可能误解了“价格战”信号？治标更要治本

福特效仿耐克球鞋限量发售模式，主推车辆个性化定制以增厚利润

环球市场播报

数据简报-美国企业面临网络攻击激增的局面

大中华区连跌八季，耐克挥刀砍向“中间商”，滔搏失血56亿元

一双鞋四个价，耐克向“内卷”的经销商开刀了

经济观察报

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21:54","pubTimestamp":1785765251,"startTime":"0","endTime":"0","summary":"8月3日，耐克盘中上涨3.36%，报42.81美元/股，成交额1.36亿美元。耐克所在的鞋类行业中，个股普遍上涨，其中卡骆驰涨5.59%，On Holding AG涨5.07%，Deckers Outdoor Corporation涨3.45%，史蒂夫·马登涨3.28%，勃肯涨0.44%。耐克公司是世界上最大的运动鞋和运动服装销售商，主要从事运动鞋、服装、设备、配件和服务的设计、开发和全球营销和销售，通过耐克旗下的零售店和互联网网站，以及世界各地的独立经销商和授权经销商向零售客户销售产品。（以上内容均基于市场公开消息，由程序或算法智能生成，仅作为股价异动提醒，不作为投资建议或交易依据。）","market":"hk","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["NKE"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2656347359","title":"耐克向经销商砍了一刀","url":"https://stock-news.laohu8.com/highlight/detail?id=2656347359","media":"蓝鲸财经","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2656347359?lang=zh_cn&edition=fundamental","pubTime":"2026-08-03 11:43","pubTimestamp":1785728594,"startTime":"0","endTime":"0","summary":"作者 |豹变 高宇哲传言已久的靴子落地，耐克向线上经销商们砍了一刀。对于耐克砍掉线上经销权的决策，他觉得是为了夺回控价权。虽然政策已经落地，但李冉认为，耐克不太可能把线上经销权彻底“一刀切”。他判断，耐克在收紧之后，未来可能会适度放开一些口子，只是经销商很难再拥有过去那样的定价空间了。","market":"sh","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.lanjinger.com/d/1785723561441890127","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"lanjinger_stock","symbols":["NKE","LU0310800379.SGD","LU0029864427.USD","LU0823411888.USD","STYL","LU0128525689.USD","BK4581","LU0310800965.SGD","LU0889566641.SGD","LU1303367103.USD","IE00BFXG0V08.USD","BK4534","LU1267930813.SGD","BK4558","LU1267930573.SGD","LU0792757196.USD","BK4146","BK4566","LU0128525929.USD","LU2098885051.SGD","BK4585","BK4561","LU0786609619.USD","LU0052756011.USD","LU1267930227.SGD","BK4588","IE00BYQQ9H92.USD","BK4533","LU0708994859.HKD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2655354013","title":"第3次更新-彪马股价下跌，因未上调业绩指引令市场失望","url":"https://stock-news.laohu8.com/highlight/detail?id=2655354013","media":"路透中文","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2655354013?lang=zh_cn&edition=fundamental","pubTime":"2026-07-31 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GMT，彪马股价收复部分早盘跌幅后，仍下跌近5%，报26.83欧元。彪马一直面临来自规模更大的同行耐克和阿迪达斯以及市场新进入者的激烈竞争。摩根大通的分析师也表示，尽管业绩基本符合预期，且公司“在转型之年正走在正确的轨道上”，但现阶段未上调业绩指引可能略显令人失望。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260731:nL4T43X10C:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["LU0792757196.USD","LU2098885051.SGD","LU0128525929.USD","BK4533","LU0029864427.USD","LU1303367103.USD","STYL","IE00BYQQ9H92.USD","BK4534","BK4588","LU0889566641.SGD","BK4561","LU0823411888.USD","LU0128525689.USD","LU1267930813.SGD","BK4581","LU0786609619.USD","LU0310800965.SGD","LU1267930227.SGD","BK4585","LU1267930573.SGD","LU0052756011.USD","NKE","BK4566","IE00BFXG0V08.USD","BK4558","LU0310800379.SGD","LU0708994859.HKD","BK4146"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"1144915029","title":"异动解读｜耐克盘中下跌3.08%，中国渠道大整顿引发持续抛压","url":"https://stock-news.laohu8.com/highlight/detail?id=1144915029","media":"行情直击","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/1144915029?lang=zh_cn&edition=fundamental","pubTime":"2026-07-30 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指耐克线上终止短期承压","url":"https://stock-news.laohu8.com/highlight/detail?id=2655857191","media":"金吾财讯","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2655857191?lang=zh_cn&edition=fundamental","pubTime":"2026-07-29 15:59","pubTimestamp":1785311948,"startTime":"0","endTime":"0","summary":"金吾财讯 | 长江证券发布研报指，滔搏 及宝胜国际相继公告，收到耐克正式通知，其中国内地耐克产品线上平台销售将于2027年1月1日起全面终止。该行指出，耐克产品线上平台销售收入分别占滔搏FY2026总收入及宝胜国际2025年总收入的22%及15%，线上业务终止预计短期将对公司经营造成重大负面影响。但中长期看，此举有望助推打造更强大、更可持续的零售市场生态，滔搏及宝胜国际也将在线下销售渠道与耐克保持紧密合作。","market":"other","thumbnail":"https://static.szfiu.com/news/20250106/NGZhNmEwMzJkNDhkNWE0NjE0NjM0MTA4NTA5NzI5NDQz.jpg","type":0,"news_type":0,"thumbnails":["https://static.szfiu.com/news/20250106/NGZhNmEwMzJkNDhkNWE0NjE0NjM0MTA4NTA5NzI5NDQz.jpg"],"rights":null,"property":["rate"],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"1987029","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["NKE","000783","06110","KCE"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2655309358","title":"耐克渠道大清洗，卖不动是经销商的问题？","url":"https://stock-news.laohu8.com/highlight/detail?id=2655309358","media":"蓝鲸财经","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2655309358?lang=zh_cn&edition=fundamental","pubTime":"2026-07-29 10:42","pubTimestamp":1785292975,"startTime":"0","endTime":"0","summary":"耐克在中国内地市场的渠道变革，正在轰轰烈烈的展开，而头部经销商滔搏国际将受到一次巨大的冲击。当然，也不能忽视线下渠道，耐克直营店并不多，特别在下沉渠道，仍然是靠滔搏等经销商数千门店的覆盖。日常运动与穿搭客群大规模流向国货，倒逼耐克经销商常年五折清仓，进一步透支品牌价值，陷入不打折卖不动，而打折贬溢价的恶性循环。","market":"us","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.lanjinger.com/d/1784907722780997467","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"lanjinger_stock","symbols":["IE00BYQQ9H92.USD","LU0029864427.USD","LU0792757196.USD","BK4561","LU0128525689.USD","BK4588","LU1303367103.USD","LU0052756011.USD","STYL","LU0128525929.USD","LU0310800965.SGD","IE00BFXG0V08.USD","NKE","LU0786609619.USD","BK4533","BK4566","LU1267930573.SGD","LU1267930227.SGD","BK4585","LU2098885051.SGD","BK4558","BK4146","LU0889566641.SGD","LU0708994859.HKD","LU0310800379.SGD","LU1267930813.SGD","BK4534","LU0823411888.USD","BK4581"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2654705090","title":"耐克“戒断”经销商","url":"https://stock-news.laohu8.com/highlight/detail?id=2654705090","media":"蓝鲸财经","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2654705090?lang=zh_cn&edition=fundamental","pubTime":"2026-07-28 17:13","pubTimestamp":1785229995,"startTime":"0","endTime":"0","summary":"面对这场地震，耐克给出的解释是“减少线上渠道碎片化”，把分散的渠道收归官方。这五个月，对耐克来说是搭建自营团队的过渡期，但对经销商而言，却是一条明确的死亡线。连续八个季度下滑之后耐克选择拿经销商开刀7月23日，#滔搏暴力打折甩卖耐克库存#冲上热搜第一。比正在“暴力打折”的经销商还便宜了20块。滔搏与宝胜，是耐克在中国的两家主力经销商。但在DTC模式下，耐克绕过经销商、通过自营渠道直接销售。","market":"us","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.lanjinger.com/d/1785125574240001330","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"lanjinger_stock","symbols":["BK4561","BK4585","LU0128525689.USD","LU0310800965.SGD","LU0786609619.USD","BK4566","LU0052756011.USD","LU0792757196.USD","BK4533","LU0823411888.USD","BK4581","LU0029864427.USD","LU0310800379.SGD","LU0128525929.USD","LU0889566641.SGD","BK4558","LU0708994859.HKD","STYL","IE00BFXG0V08.USD","LU2098885051.SGD","LU1267930227.SGD","BK4534","LU1267930573.SGD","LU1267930813.SGD","IE00BYQQ9H92.USD","BK4588","NKE","LU1303367103.USD","BK4146"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2654070570","title":"当大品牌收回授权，经销商还能怎么活？","url":"https://stock-news.laohu8.com/highlight/detail?id=2654070570","media":"蓝鲸财经","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2654070570?lang=zh_cn&edition=fundamental","pubTime":"2026-07-28 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11:46","pubTimestamp":1785210410,"startTime":"0","endTime":"0","summary":"7月15日，安踏确认徐阳辞任安踏品牌CEO，集团联席CEO赖世贤代理接手。7月22日，滔搏、宝胜相继公告，收到耐克正式通知：自2027年1月1日起，将终止在中国内地线上平台销售耐克产品。安踏等不起徐阳，而耐克中国却正需要一个徐阳。她接手时，耐克大中华区已经连续8个季度营收下滑。最后一件，才是耐克中国真正的命门。2019年，安踏联合财团以46亿欧元买下亚玛芬体育，徐阳开始负责始祖鸟中国业务。耐克曾经是中国运动行业的教科书。","market":"us","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.lanjinger.com/d/1785146488764256215","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"lanjinger_stock","symbols":["LU2008162690.USD","IE00BYQQ9H92.USD","LU0052750758.USD","LU0029864427.USD","LU0792757196.USD","IE00BGV7N243.SGD","IE00BQXX3F31.USD","LU0128525689.USD","BK4588","LU1303367103.USD","LU0823426480.USD","LU0052756011.USD","BK1227","LU0650527681.SGD","STYL","LU0594300419.USD","BK1500","LU0128525929.USD","ANPDY","LU0310800965.SGD","IE00BFXG0V08.USD","LU0244354667.USD","LU0326950275.SGD","LU2177674079.SGD","LU0786609619.USD","NKE","82020","BK4533","IE0008368742.USD","02020","LU2039709279.SGD","BK4566","LU1267930573.SGD","IE00BYV24P56.USD","LU0823426308.USD","IE00B031J352.USD","LU0594300179.USD","BK1168","BK4558","BK4146","LU0889566641.SGD","LU0261950470.USD","LU0708994859.HKD","LU0048597586.USD","LU0251144936.SGD","IE00BQXX3C00.GBP","BK4534","LU0261947096.USD","LU0823411888.USD","BK4581"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2654047940","title":"耐克中国可能误解了“价格战”信号？治标更要治本","url":"https://stock-news.laohu8.com/highlight/detail?id=2654047940","media":"虎嗅APP","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2654047940?lang=zh_cn&edition=fundamental","pubTime":"2026-07-27 22:34","pubTimestamp":1785162840,"startTime":"0","endTime":"0","summary":"乱世用重典，考虑到耐克大中华区业绩连续8个季度下滑，申凯希开出一味猛药，也在情理之中。耐克高层认为，本应依靠体育专业性驱动增长。大中华区已连续八个季度营收同比负增长，成为耐克全球唯一持续负增长的核心市场。申凯希明确表示，此次调整的目的“不是减少购物入口，而是减少线上渠道碎片化，加强消费旅程的完整性”。耐克同时在进行更广泛的变革。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://mp.weixin.qq.com/s?__biz=MTQzMjE1NjQwMQ==&mid=2656189741&idx=3&sn=3f0ad554dbde66fdd3e081ae07b47b74&chksm=67fc8b293e2ecb880c70cd76cd7ae2f2e5429c0fbf9c59b1786201f5718b7ccca4170ef1bf8c&scene=0#rd","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"weixin_highlight","symbols":["BK4566","LU0708994859.HKD","LU1303367103.USD","NKE","BK4585","LU0889566641.SGD","IE00BFXG0V08.USD","BK4534","LU0128525929.USD","LU0823411888.USD","LU0128525689.USD","LU0786609619.USD","BK4581","BK4561","LU1267930227.SGD","LU1267930573.SGD","LU0310800379.SGD","LU0029864427.USD","LU2098885051.SGD","STYL","IE00BYQQ9H92.USD","LU0792757196.USD","LU0052756011.USD","BK4533","BK4588","BK4146","BK4558","LU1267930813.SGD","LU0310800965.SGD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2654304820","title":"福特效仿耐克球鞋限量发售模式，主推车辆个性化定制以增厚利润","url":"https://stock-news.laohu8.com/highlight/detail?id=2654304820","media":"环球市场播报","labels":["productRelease"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2654304820?lang=zh_cn&edition=fundamental","pubTime":"2026-07-27 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15:51","pubTimestamp":1785138660,"startTime":"0","endTime":"0","summary":"证券之星留意到，耐克此前披露的2026财年第四季度财报显示，来自大中华区的收入同比下降17%，这已是耐克大中华区连续八个季度营收同比负增长。耐克大中华区总经理申凯希表示，调整旨在减少渠道碎片化，创造一致的消费体验。若按照2026财年257.4亿元的总营收计算，涉及金额约56亿元。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.sina.com.cn/stock/s/2026-07-27/doc-inikfsuy8462709.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"sina","symbols":["LU1303367103.USD","BK4561","06110","LU0310800379.SGD","BK4146","BK4585","IE00BFXG0V08.USD","BK4566","LU1267930813.SGD","LU0786609619.USD","BK4581","LU2098885051.SGD","LU1267930227.SGD","LU0128525689.USD","LU0310800965.SGD","IE00BYQQ9H92.USD","LU0128525929.USD","LU0052756011.USD","BK1114","NKE","BK4534","BK4588","STYL","BK4533","LU0029864427.USD","LU1267930573.SGD","LU0792757196.USD","LU0823411888.USD","LU0708994859.HKD","LU0889566641.SGD","BK1512","BK4558"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2654133068","title":"一双鞋四个价，耐克向“内卷”的经销商开刀了","url":"https://stock-news.laohu8.com/highlight/detail?id=2654133068","media":"经济观察报","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2654133068?lang=zh_cn&edition=fundamental","pubTime":"2026-07-26 13:02","pubTimestamp":1785042120,"startTime":"0","endTime":"0","summary":"耐克这一调整是在多重压力下对历史路径的修正，也是其在中国市场30余年渠道策略的最大转向。　　彼时，在贺雁峰叙事中，耐克的责任应该是创造需求、市场扩容，而非与经销商争利。　　可不到2年时间，围绕线上经销权，耐克与大中华区的经销商们还是走到了岔路口。　　7月22日，耐克在华两大经销商滔搏、宝胜发布公告称，其在中国内地的耐克产品线上平台销售将于2027年1月1日起全面终止。","market":"fut","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"sina","url":"https://finance.sina.com.cn/stock/companyt/2026-07-26/doc-inikcchp1050952.shtml","rn_cache_url":null,"customStyle":"body{padding-top:10px;}.art_tit_h1{#titleStyle#}a{#lv2TextColor#}.art_time, .art_cite{#sourceStyle#;} .art_cite{margin-left: 3px;}","selectors":".module-article, article","filters":"header, .voice2, .tags, #norm_qrcode_link_auto, .unfold-box, 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