Spin Master Buys Brooklyn Tech Startup Hapiko to Expand AI Toy Portfolio

Dow Jones

Aug 17

Spin Master has agreed to acquire Brooklyn-based startup Hapiko, integrating child-focused artificial intelligence technology into its toy lineup.

The transaction brings Hapiko's Stickerbox platform under Toronto-based Spin Master's umbrella, merging Hapiko's voice-to-image sticker-printing device with the toy maker's global manufacturing and distribution footprint.

Spin Master aims to accelerate its long-term strategy of bridging physical toys with digital innovation, it said Monday.

No financial details were disclosed.

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