Microsoft-backed (MSFT) OpenAI will expand ChatGPT Ads to marketers in 31 European countries next week, the company said Tuesday.
The expansion comes six months after OpenAI started testing ads in the US. OpenAI said the European expansion will include Germany, France, Spain and Italy, among others.
ChatGPT ads will initially be accessible through the OpenAI Ads Solutions team, agency partners, and technology partners, with the self-service access to follow later in summer, OpenAI added.
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