Synchrony, OpenAI Team up to Expand AI-Powered Shopping

Dow Jones

Aug 17

Synchrony entered an enterprise collaboration with OpenAI to bring financing, rewards and loyalty features into AI-powered shopping and checkout experiences.

The financial-services company said Monday it will deploy OpenAI's latest models across its enterprise through ChatGPT Work, Codex and AWS Bedrock, as it seeks to accelerate product development and adoption of AI tools.

Synchrony also said it will launch a ChatGPT plugin that will allow consumers to discover savings and offers through its Marketplace and browse promotional financing, deals and other offers from participating Synchrony partners.

The company said nearly 100% of its professional workforce has been actively using AI tools such as ChatGPT since 2024. Synchrony plans to provide employees with access to ChatGPT Enterprise and ChatGPT Work as part of its broader AI adoption efforts.

Synchrony said the collaboration is aimed at positioning the company for the rise of "agentic commerce," in which AI tools play a larger role in product discovery, purchasing and payments.

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