Tapestry Seen with Unrealized Boost from AI

Dow Jones
Aug 18

1342 ET - When it comes to Coach-owner Tapestry, investors are focused on the fashion cycle and missing the bigger picture around AI, UBS analysts say in a note after attending an AI event hosted by the company. Tapestry is using AI to leverage consumer insights, data and analytics to make better decisions across the business, the analysts say. The company is also using the technology to optimize the design process, allowing it to reduce mold making time in its footwear business by 90%, and to create a gift assistant chatbot that improves conversion, among other AI efforts, the analysts say. "This event was unique. We are very confident not more than two other companies in our 45 stock coverage universe could even come close to putting on a demonstration like the one we witnessed," the analysts say.

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