Google is buying all of Spirit Airlines’ data to feed its AI models

CNN Business

Aug 18

Did you ever fly on Spirit Airlines? Or work there? Or send an email to someone who worked there? Then your information will soon be feeding Google’s artificial intelligence model. ...

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Or send an email to someone who worked there? Then your information will soon be feeding Google’s artificial intelligence model.\n    \n\n            ...</p>\n\n<a href=\"https://edition.cnn.com/2026/08/18/business/google-spirit-airlines-data\">Source Link</a>\n\n</div>\n","source":"cnn_highlight","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Google is buying all of Spirit Airlines’ data to feed its AI models</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nGoogle is buying all of Spirit Airlines’ data to feed its AI models\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-08-18 21:08 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://edition.cnn.com/2026/08/18/business/google-spirit-airlines-data><strong>CNN Business</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Did you ever fly on Spirit Airlines? Or work there? Or send an email to someone who worked there? Then your information will soon be feeding Google’s artificial intelligence model.\n    \n\n            ...</p>\n\n<a href=\"https://edition.cnn.com/2026/08/18/business/google-spirit-airlines-data\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"QTOC","symbol_name":"Innovator Growth Accelerated Plus ETF - October","start_time":0,"source_url":"https://edition.cnn.com/2026/08/18/business/google-spirit-airlines-data","article_id":"2660346042","we_media_id":null,"thumbnails":[],"rights":{"source":"cnn_highlight","url":"https://edition.cnn.com/2026/08/18/business/google-spirit-airlines-data","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2660346042","pubTimestamp":1787058524,"columns":[],"sourceInfo":{"source_id":"cnn_highlight","name":"CNN Business"},"weMediaInfo":null,"summary":"Or send an email to someone who worked there?Then your information will soon be feeding Google’s artificial intelligence model.The discount airline halted all operations in May, and it’s been selling off its remaining assets through the bankruptcy process ever since. While most of that is planes, equipment, and real estate, there’s other things that are valuable, too.It was disclosed late Monday that the company agreed to sell its data to Google for $10 million. That includes emails and internal communications, spreadsheets, transactions with the public including bookings and frequent flyer information as well as human resources information on its employees.The data has been stripped of anything that would allow individuals to be identified, according to the court filing. But it is still a massive amount of useful intelligence.The sale is unusual, even if airline bankruptcies are not. Most bankrupt airlines are purchased whole, including their data, by another airline which folds it in","collect":0,"end_time":0,"defaultTopTitle":"cnn.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"QTOC":"Innovator Growth Accelerated Plus ETF - October","BK4008":"航空公司","AGIX":"通用人工智能 ETF-AGIX","VTHR":"Vanguard Russell 3000 ETF","BK4500":"航空公司","AIPO":"Defiance AI and Power Infrastructure ETF","SAVE":"Spirit Airlines","CHAT":"ROUNDHILL GENERATIVE AI & TECHNOLOGY ETF","ARTY":"ISHARES FUTURE AI & TECH ETF"},"translate_title":"谷歌将购买精神航空的所有数据，用于其人工智能模型","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"SAVE":1.5,"CHAT":1.5,"AIPO":1.5,"VTHR":1.5,"ARTY":1.5,"AGIX":1.5,"QTOC":1.5},"content_text":"Did you ever fly on Spirit Airlines? Or work there? Or send an email to someone who worked there? Then your information will soon be feeding Google’s artificial intelligence model.\n    \n\n            The discount airline halted all operations in May, and it’s been selling off its remaining assets through the bankruptcy process ever since. While most of that is planes, equipment, and real estate, there’s other things that are valuable, too.\n    \n\n            It was disclosed late Monday that the company agreed to sell its data to Google for $10 million. That includes emails and internal communications, spreadsheets, transactions with the public including bookings and frequent flyer information as well as human resources information on its employees.\n    \n\n            The data has been stripped of anything that would allow individuals to be identified, according to the court filing. But it is still a massive amount of useful intelligence.\n    \n\n            “We acquired part of an enterprise dataset from Spirit Airlines, which can be helpful in improving our products and AI models,” a spokesperson for Google said in a statement to CNN, which confirmed it will not receive any personal information as part of the purchase.\n    \n\n            Numerous airlines have said they are making increasing use of AI to set fares and schedule more efficiently. Another AI company, Mercor.io, had the second highest bid of $7.5 million for Spirit’s data. A bankruptcy court Judge Sean Lane is due to rule on the sale of the data at a hearing on Wednesday.\n    \n\n            The sale is unusual, even if airline bankruptcies are not. Most bankrupt airlines are purchased whole, including their data, by another airline which folds it into those operations. But Spirit was the first significant US airline in 25 years that was forced to halt operations entirely, rather than be sold off to another airline.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"1","news_tag":"corporation","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"}}}