TJX Will Step up Marketing Efforts to Drive Sales, Traffic over Holiday Season
Dow Jones
Aug 20
1316 ET - TJX Companies says it can drive sales and traffic in the back half of the year. "We are confident that consumers will continue to look for value in the current environment," CEO Ernie Herrman says on a call with analysts, adding the company has a large and passionate customer base, strong brand perceptions and offerings that resonate across many age and income brackets. At the same time, TJX is bolstering its product mix to include more gifting items and a wider range of brands, as well as planning to step up its marketing efforts ahead of the holidays. These efforts position the company to continue scooping up market share from competitors, Herrman adds.
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