Instacart Ad Revenue Posts Double-Digit Growth in 2Q
Dow Jones
Aug 07
Instacart's advertising business is growing quickly, with advertising and other revenue rising 16% year over year to $297 million in 2Q. The ad segment now represents 2.9% of gross transaction value, up from prior periods. Instacart expanded its self-service ad partnership with Pinterest during the quarter, allowing brand advertisers to run campaigns using the company's first-party audience data and closed-loop sales analytics.
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