Bj's Restaurants' Recipe for Success: Pizookies and Pizza
Dow Jones
Jul 17
0957 ET - BJ's Restaurants is on the trajectory for positive momentum, say analysts at Jefferies, as its stores see strong same store sales and customer traffic. They add that BJ's has seen a strong response from seasonal Pizookies, especially in its everyday value Pizookie Meal Deal, and tailwinds from its pizza platform update and more recently its burger and chicken sandwich upgrades. Some positive growth may be offset by macro uncertainties, such as inflation. But the firm maintains that if the restaurant chain reduces menu items, improves processes and leverages data and technology, it is well positioned for growth. (grace.yoon@wsj.com)
(END) Dow Jones Newswires
July 17, 2026 09:57 ET (13:57 GMT)
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