Nike Turnaround May Take Longer than Investors Hoped

Dow Jones
Jun 26

1036 ET - KeyBanc downgrades Nike to sector weight on worries the company's turnaround is proving slower than expected. The brokerage points to lingering weakness in China and Europe, tougher competition from emerging athletic brands and another management shakeup as reasons to stay on the sidelines.While Nike has made progress rebuilding wholesale relationships and running its business, KeyBanc says investors may need to wait for a planned Investor Day before gaining confidence that the recovery is on firmer footing. The firm says that Nike still trades at a premium to peers despite the uncertain outlook. (anvee.bhutani@wsj.com)

(END) Dow Jones Newswires

June 26, 2026 10:36 ET (14:36 GMT)

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