Starbucks Elbows Into Healthy Beverage Market -- WSJ

Dow Jones

Jun 10

By Heather Haddon

Starbucks wants to be your place of wellness in addition to your caffeine source.

The coffee giant is building its protein and energy-drink offerings, and exploring the addition of drinks with collagen and creatine.

"It is wellness, it is hydration and it is energy," Starbucks CEO Brian Niccol said during an investor forum Tuesday, when asked about his beverage priorities.

Niccol said Starbucks has been behind competitors on energy, sparkling and fruit-flavored drinks. He's seeking to change that by developing new flavors and syrups faster, while also aiming to increase visits during afternoon hours.

Starbucks shares are up around 2.5% in afternoon trading.

This item is part of a Wall Street Journal live coverage event. The full stream can be found by searching P/WSJL (WSJ Live Coverage).

(END) Dow Jones Newswires

June 09, 2026 15:45 ET (19:45 GMT)

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