AI Struggles to Show Core Creative Qualities, WPP CEO Says -- Market Talk
Dow Jones
Jun 10
1539 GMT - Artificial intelligence hasn't really figured out how to master the creative process, which relies on taste, judgment, and even imperfection, WPP Chief Executive Cindy Rose says during a panel discussion at the WSJ Leadership Institute CEO Summit. "The more the world turns to AI, the more important human creativity becomes," she says. AI helps creative people spend more time being creative, she adds. "My mantra to them is always, use AI to automate the ordinary and elevate the extraordinary, because when you free humans up to do what only humans can do, extraordinary things happen," she says. (najat.kantouar@wsj.com)
(END) Dow Jones Newswires
June 10, 2026 11:41 ET (15:41 GMT)
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