Lululemon Blames Recent Weakness on Negative Commentary, Lackluster Response to New Products -- Market Talk

Dow Jones
Jun 05

Lululemon says two sources have led sales trends to worsen lately: a spike in negative commentary around the brand in the media and on social channels toward the end of the latest quarter, and a lackluster response to some of its new products, including a new line of yoga apparel. Both have dragged on traffic and overall top-line performance, CFO and Interim co-CEO Meghan Frank says. She says the onslaught of negative commentary has now subsided, and the company is working to take additional steps to reposition and bolster its product offerings. "I want to emphasize that we are not sitting still and we are moving with urgency to make the necessary adjustments to re-accelerate momentum, particularly in North America," Frank says during a call with analysts.(kelly.cloonan@wsj.com)

 

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June 04, 2026 18:03 ET (22:03 GMT)

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