Ulta Beauty Says TikTok Shop Will Provide 'Halo' Effect -- Market Talk

Dow Jones

Jun 03

1850 ET - Ulta Beauty expects its TikTok shop will bring in new customers, particularly younger shoppers. "We don't expect this to be cannibalization with our overall business," CEO Kecia Steelman says during a call with analysts. "We think it's complimentary of our e-comm business, and we do think it can bring new guests in." The shop's launch has garnered a lot of attention among customers and creators so far, and will allow the company to spotlight its exclusive brands and build influence, Steelman says. "Why would we not want to participate in this activity with Gen Z, millennials, Gen Xers?" she says, noting the company expects the shop to generate a "halo" effect for its stores. "We really think it's more about acquisition and marketing and getting that guest into our overall ecosystem." (kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

June 02, 2026 18:50 ET (22:50 GMT)

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Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"ULTA","symbol_name":"Ulta美容","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2640921801","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2640921801","pubTimestamp":1780440600,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"1850 ET - Ulta Beauty expects its TikTok shop will bring in new customers, particularly younger shoppers. \"We don't expect this to be cannibalization with our overall business,\" CEO Kecia Steelman says during a call with analysts. \"We think it's complimentary of our e-comm business, and we do think it can bring new guests in.\" The shop's launch has garnered a lot of attention among customers and creators so far, and will allow the company to spotlight its exclusive brands and build influence, Steelman says. \"Why would we not want to participate in this activity with Gen Z, millennials, Gen Xers?\" she says, noting the company expects the shop to generate a \"halo\" effect for its stores. \"We really think it's more about acquisition and marketing and getting that guest into our overall ecosystem.\" ","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"ULTA":"Ulta美容","LU0823411888.USD":"法巴消费创新基金 Cap","BK4588":"碎股","BK4585":"ETF&股票定投概念","LU1169590202.USD":"ALLSPRING (LUX)  U.S. SELECT EQUITY \"I\" (USD) ACC","LU1169589451.USD":"ALLSPRING (LUX)  U.S. SELECT EQUITY \"A\" (USD) ACC","BK4200":"专卖店"},"translate_title":"Ulta Beauty表示TikTok商店将提供“光环”效应——市场讨论","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"ULTA":0.9},"content_text":"1850 ET - Ulta Beauty expects its TikTok shop will bring in new customers, particularly younger shoppers. \"We don't expect this to be cannibalization with our overall business,\" CEO Kecia Steelman says during a call with analysts. \"We think it's complimentary of our e-comm business, and we do think it can bring new guests in.\" The shop's launch has garnered a lot of attention among customers and creators so far, and will allow the company to spotlight its exclusive brands and build influence, Steelman says. \"Why would we not want to participate in this activity with Gen Z, millennials, Gen Xers?\" she says, noting the company expects the shop to generate a \"halo\" effect for its stores. \"We really think it's more about acquisition and marketing and getting that guest into our overall ecosystem.\" (kelly.cloonan@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  June 02, 2026 18:50 ET (22:50 GMT)\n\n\n  Copyright (c) 2026 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":true,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":true,"need_login_tip":false,"code":"91000000","status":"200"}}}