BRP Outlook Dampened by Tariffs, Waiting for USMCA Clarity -- Market Talk

Dow Jones

May 30

BRP's guidance is a little soft given the U.S. tariff situation, but TD Cowen's Brian Morrison says that USMCA resolution will bring back visibility. In a note, Morrison says that while 1Q was far stronger than expected, the rest of the year looks "soft," reflecting the drag from Section 232 tariffs and management's decision not to allocate capital without clarity. The approach is prudent, he says, noting that BRP is focused on pricing, cost efficiencies and overhead reductions until a broader trade framework is set. Morrison says once that viability improves, BRP can optimize sourcing and even assembly locations, potentially offsetting significant portion of tariff exposure. TD Cowen lifts the target price to C$92 from C$84. Shares fall 2.9% at C$78.55. (adriano.marchese@wsj.com)

(END) Dow Jones Newswires

May 29, 2026 13:56 ET (17:56 GMT)

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In a note, Morrison says that while 1Q was far stronger than expected, the rest of the year looks \"soft,\" reflecting the drag from Section 232 tariffs and management's decision not to allocate capital without clarity. The approach is prudent, he says, noting that BRP is focused on pricing, cost efficiencies and overhead reductions until a broader trade framework is set. Morrison says once that viability improves, BRP can optimize sourcing and even assembly locations, potentially offsetting significant portion of tariff exposure. TD Cowen lifts the target price to C$92 from C$84. Shares fall 2.9% at C$78.55. (adriano.marchese@wsj.com) \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  May 29, 2026 13:56 ET (17:56 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>BRP Outlook Dampened by Tariffs, Waiting for USMCA Clarity -- Market Talk</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nBRP Outlook Dampened by Tariffs, Waiting for USMCA Clarity -- Market Talk\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2026-05-30 01:56</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  BRP's guidance is a little soft given the U.S. tariff situation, but TD Cowen's Brian Morrison says that USMCA resolution will bring back visibility. In a note, Morrison says that while 1Q was far stronger than expected, the rest of the year looks \"soft,\" reflecting the drag from Section 232 tariffs and management's decision not to allocate capital without clarity. The approach is prudent, he says, noting that BRP is focused on pricing, cost efficiencies and overhead reductions until a broader trade framework is set. Morrison says once that viability improves, BRP can optimize sourcing and even assembly locations, potentially offsetting significant portion of tariff exposure. TD Cowen lifts the target price to C$92 from C$84. Shares fall 2.9% at C$78.55. (adriano.marchese@wsj.com) \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  May 29, 2026 13:56 ET (17:56 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4190","symbol_name":"消闲用品","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2639671267","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2639671267","pubTimestamp":1780077360,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"BRP's guidance is a little soft given the U.S. tariff situation, but TD Cowen's Brian Morrison says that USMCA resolution will bring back visibility. In a note, Morrison says that while 1Q was far stronger than expected, the rest of the year looks \"soft,\" reflecting the drag from Section 232 tariffs and management's decision not to allocate capital without clarity. The approach is prudent, he says, noting that BRP is focused on pricing, cost efficiencies and overhead reductions until a broader trade framework is set. Morrison says once that viability improves, BRP can optimize sourcing and even assembly locations, potentially offsetting significant portion of tariff exposure. TD Cowen lifts the target price to C$92 from C$84. Shares fall 2.9% at C$78.55. ","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4190":"消闲用品","DOO":"WisdomTree Trust International D"},"translate_title":"BRP前景因关税而受挫，等待《美墨加协定》澄清——市场讨论","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"DOO":0.9},"content_text":"BRP's guidance is a little soft given the U.S. tariff situation, but TD Cowen's Brian Morrison says that USMCA resolution will bring back visibility. In a note, Morrison says that while 1Q was far stronger than expected, the rest of the year looks \"soft,\" reflecting the drag from Section 232 tariffs and management's decision not to allocate capital without clarity. The approach is prudent, he says, noting that BRP is focused on pricing, cost efficiencies and overhead reductions until a broader trade framework is set. Morrison says once that viability improves, BRP can optimize sourcing and even assembly locations, potentially offsetting significant portion of tariff exposure. TD Cowen lifts the target price to C$92 from C$84. Shares fall 2.9% at C$78.55. (adriano.marchese@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  May 29, 2026 13:56 ET (17:56 GMT)\n\n\n  Copyright (c) 2026 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":true,"editions":null,"column":"","sentiment":"-1","news_tag":"policyRegulatory","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":true,"need_login_tip":false,"code":"91000000","status":"200"}}}