Sprinklr (CXM) said Thursday it acquired the assets of ViralMoment to strengthen its AI-driven customer intelligence platform as social media engagement shifts increasingly toward video- and image-based content.

Financial terms of the transaction were not disclosed.

Chief Product and Corporate Strategy Officer Karthik Suri said the acquisition enhances Sprinklr's ability to interpret video, imagery and audio within its AI-native Unified-CXM platform, helping brands better understand customer behavior and online engagement.

The company said the added capabilities will allow clients to track visual consumer feedback, identify market trends earlier and activate insights across marketing, insights, product and customer service teams.