DoubleVerify Rolls Out AI Content-Level Ad Controls Across Meta Threads Platform
MT Newswires Live
May 18
DoubleVerify (DV) has launched AI-powered pre-screen content controls on Meta Platforms' (META) Threads feed to enhance brand safety and improve ad performance, the digital ad verification company said Monday.
The new capability allows advertisers to block unsuitable content before ads are shown and complements post-bid measurement by using real-time AI classification that updates hourly to ensure continuous brand safety, DoubleVerify said.
DoubleVerify said the expansion adds more granular content-level avoidance tools and extends its Media AdVantage platform to improve media quality and ad effectiveness.
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