GoPro Reviewing Possible Sale, Merger After Receiving Inquiries

Dow Jones

May 12

By Katherine Hamilton

GoPro is reviewing a possible sale or merger after receiving multiple unsolicited inquiries.

The wearable camera maker said Monday it received multiple "strategic inquiries" after it engaged defense-sector consultant Oliver Wyman. GoPro said it engaged the consultant because it wants to expand into the defense and aerospace industries.

To review the inquiries, GoPro's board has since engaged a financial adviser to help conduct a strategic review, which will evaluate various options including a possible sale or merger.

GoPro said in April it plans to cut 23% of its workforce as part of a restructuring plan to reduce costs. Macroeconomic challenges, including high memory costs and tariffs, continue to weigh on the company.

GoPro hasn't set a timetable for the strategic review and doesn't plan to comment further, it said.

Write to Katherine Hamilton at katherine.hamilton@wsj.com

(END) Dow Jones Newswires

May 11, 2026 16:24 ET (20:24 GMT)

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GoPro said it engaged the consultant because it wants to expand into the defense and aerospace industries. \n\n\n  To review the inquiries, GoPro's board has since engaged a financial adviser to help conduct a strategic review, which will evaluate various options including a possible sale or merger. \n\n\n  GoPro said in April it plans to cut 23% of its workforce as part of a restructuring plan to reduce costs. 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