LG ELECTRONICS REINFORCES PRESENCE IN PREMIUM BUILT-IN MARKET AT MILAN DESIGN WEEK 2026

prnewswire
Apr 20

Company Presents the Future of Built-in Appliances with SKS and LG Built-in Lineups Boasting Sophisticated Design and Cutting Edge Tech

News Summary

  • LG Electronics is showcasing a comprehensive portfolio of built-in kitchen solutions from its SKS luxury brand and LG built-in lineup at Milan Design Week 2026.
  • Marking the first anniversary of its new brand identity, SKS offers modern style and technological innovation tailored to the European premium built-in market.
  • The SKS Milan Showroom will host the "Feeding the Future" experiential program and a special event for the local "Life Genius" LG fan community.
  • LG is also unveiling the "Tracce" Capsule Collection – sleek SKS appliances enhanced with historical patterns by iconic Italian designers.

SEOUL, South Korea, April 20, 2026 /PRNewswire/ -- LG Electronics (LG) is presenting a comprehensive portfolio of built-in kitchen solutions from its SKS luxury brand and LG built-in lineup at the SKS Showroom in Milan, Italy, during Milan Design Week 2026 (April 20-26). Emphasizing the harmony of technology and design, the showcase reflects LG's deep understanding of contemporary living and its expanding presence in Europe's premium built-in market.

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LG Electronics is showcasing a comprehensive portfolio of built-in kitchen solutions from its SKS luxury brand and LG built-in lineup at the SKS showroom in Milan, during MDW 2026.
The showcase reflects LG's deep understanding of contemporary living and its expanding presence in Europe's premium built-in market by emphasizing the harmony of technology and design.
This exhibition presents a seamless integration of technology and design as well as an expanded range of possibilities for elevating the modern kitchen with its SKS and LG built-in lineup.
Visitors to the showroom can enjoy a unique, ultra-sophisticated take on kitchen space curation, created through a collaboration with Schiffini, a leading Italian high-end kitchen furniture brand.
LG is also unveiling the Tracce capsule collection, developed in collaboration with renowned Italian decorative laminate company Abet Laminati, comprising the SKS Undercounter wine cellar and the SKS Undercounter convertible refrigerator.
The Tracce capsule collection delivers stunning style via the application of historical graphic patterns from legends of Italian architecture and design, Alessandro Mendini, Ettore Sottsass and Superstudio.

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