Formula One Seen With Attractive Business Model, Growth Runway -- Market Talk

Dow Jones
Apr 03

1403 ET - Formula One demands a premium because of its highly durable and visible business model, according to Bank of America in a note, as it upgrades the stock to buy from neutral. Live sports like Formula One, owned by Liberty Media Corporation, are more insulated from artificial-intelligence disintermediation across the media and entertainment ecosystem, the analysts say. They also note that while the war in Iran has led to the cancellation or delay of certain races in the Middle East, these are one-time disruptions that don't change the overall story of the stock. Formula One also has a substantial growth runway, they say, with the potential to significantly ramp up monetization for MotoGP, the world's premier motorcycle racing championship. A buyback of roughly $2 billion worth of shares could also be on the table in 2027 or 2028, the analysts say. (elias.schisgall@wsj.com)

(END) Dow Jones Newswires

April 02, 2026 14:03 ET (18:03 GMT)

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