During the 2026 semi-annual performance briefing held on August 21, Kweichow Moutai Co.,Ltd. Chairman Chen Hua revealed that the company is preparing to expand the sales time slots on its i-Moutai digital platform. This initiative aims to better accommodate consumer purchasing needs, with specific details to be announced through official channels.

The announcement comes as part of Moutai's ongoing efforts to optimize its direct-to-consumer digital sales strategy. By increasing the number of time windows available for product purchases on i-Moutai, the company seeks to improve accessibility and convenience for buyers who have previously faced limited availability during designated sale periods.

Chen emphasized that the company remains committed to refining its digital ecosystem to enhance user experience. While the exact timeline and scope of the expanded sales windows have not been disclosed, the chairman assured stakeholders that all changes will be communicated transparently through official updates.