On August 5, e.l.f. Beauty Inc. rose 5.62% in after-hours trading, reaching $87.6 per share with turnover of $6.6427 million. The company released its fiscal Q1 earnings report after hours, prompting a positive market reaction.

Ahead of the results, Oppenheimer had noted that continued strength in the Rhode brand would drive a Q1 beat and potential full-year guidance raise. The firm viewed Street consensus expectations of 22.5% revenue growth and $84 million EBITDA as a low bar that the company could at least meet. Rhode brand has accelerated its global expansion, entering Mexico and seven new European markets, providing meaningful revenue growth support.

However, Oppenheimer also flagged that initiatives to reaccelerate growth in the core e.l.f. cosmetics brand remain uncertain, with more aggressive price-cut testing observed at leading retailers. Market consensus had projected Q1 revenue of approximately $429 million and adjusted EPS of $0.72.

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