Following Cristiano Ronaldo's World Cup brace, Nike released a tribute poster. However, the poster's composition, layout, font, and the creative concept of "old vs. new" have been noted for their striking similarity to the main visual for Li Yuchun's "Queen & Dreams" 20th-anniversary concert. This has led numerous netizens to label it as plagiarism, with the topic quickly trending on social media.

Online commentators have pointed out the high degree of resemblance, stating that the two posters are nearly identical in their composition, layout, creative elements, and font design.

In response to the situation, customer service for the official Nike flagship store stated that the issue has been noted and will be forwarded to the relevant department as soon as possible.