On June 11, Ferrari rose 3.36% in regular trading, trading at $359.98/share, with trading volume of $40.24 million. The stock continued its recovery trajectory after a nearly 8% plunge triggered by the unveiling of its first pure electric vehicle, the Luce.
On the news front, Ferrari CEO Benedetto Vigna confirmed the company has received formal orders from both new and existing customers for the Luce. All 1,600 initial prospective clients committed to purchasing after viewing the actual vehicle, with the company already receiving partial payments. Vigna emphasized that the model, priced at 550,000 euros, aligns with Ferrari's product positioning and bears no resemblance to other electric vehicles on the market. Additionally, UBS noted in a research report that Ferrari's EV offering is more likely an extension of its existing product line rather than a fundamental shift in brand positioning, with the company continuing to balance new customer acquisition and its scarcity-driven strategy. Market concerns over brand exclusivity dilution have further eased, supporting the ongoing share price recovery.
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