Samsonite Group S.A. (01910) announced that its wholly owned U.S. subsidiary, Samsonite LLC, has signed a definitive Membership Interest Purchase Agreement to buy 85% of Beis, LLC—the parent of lifestyle and travel brand BÉIS—for an initial cash consideration of US$178.50 million. The deal assigns BÉIS an enterprise value of about US$210 million on a cash- and debt-free basis. Closing is targeted for the fourth quarter of 2026, subject to customary regulatory and closing conditions, including Hart-Scott-Rodino antitrust clearance in the United States.
Post-transaction, Samsonite will hold 85% of Beis, while Home Beis—owned by BÉIS founder Shay Mitchell—will retain 15%. Three years after closing, Home Beis may compel Samsonite to purchase, or Samsonite may require Home Beis to sell, the remaining 15% under a put/call structure; the price will be based on a multiple of Beis’s variable contribution over the preceding four fiscal quarters.
BÉIS generated unaudited net sales of US$209.80 million and net profit after tax of US$16.70 million in 2025, following US$25.00 million in net profit after tax in 2024. As of 30 June 2026, Beis reported unaudited net assets of approximately US$37.80 million. Samsonite will finance the acquisition through existing cash and available capacity under its revolving credit facility.
Management plans to run BÉIS as an independent brand within Samsonite’s portfolio, led by CEO Adeela Hussain Johnson, while Shay Mitchell remains Founder and Head of Creative and Design. The company expects the transaction to broaden its reach among younger, predominantly female consumers, deepen its exposure to fast-growing lifestyle bag categories—which constitute roughly half of BÉIS sales—and enhance digital and e-commerce capabilities in North America.
Under Hong Kong Listing Rules, the transaction is classified as a discloseable transaction (highest applicable ratios between 5% and 25%). Investors are cautioned that completion is contingent on regulatory approvals and other closing conditions and may not ultimately proceed.