East Buy Holding Limited released audited results for the year ended 31 May 2026, reporting a marked turnaround in profitability and continued momentum in its private-label and livestreaming e-commerce operations.
Revenue rose 29.80% year-on-year to RMB 5.70 billion, propelled by a 37.40% increase in private-label product sales to RMB 4.84 billion. Operating profit swung from a RMB 109.88 million loss in FY2025 to a RMB 663.39 million profit, translating into an operating margin of 11.60%. Net profit surged to RMB 543.87 million from RMB 6.19 million a year earlier; basic earnings per share advanced to RMB 0.52.
Non-IFRS indicators underscored the earnings rebound: adjusted profit expanded 262.20% to RMB 628.60 million, while adjusted EBITDA grew 701.50% to RMB 792.62 million.
Key operating metrics showed continued traction in the livestreaming franchise. Group GMV reached RMB 10.20 billion, up 17.60%, with private-label GMV contributing 52.60% at RMB 5.40 billion. Paid orders on Douyin climbed to 97.40 million, and membership subscriptions on the East Buy app increased to 353,300.
Cost of revenue rose 22.60% to RMB 3.66 billion, yet gross margin improved 3.8 ppts to 35.8% on enhanced product mix and growing scale of higher-margin health and nutrition categories. Selling and marketing expenses increased 19.50% to RMB 1.08 billion, whereas administrative expenses fell 61.00% to RMB 188.90 million following one-off items booked in FY2025.
Cash generation strengthened; net cash from operations jumped to RMB 802.19 million versus RMB 89.29 million the prior year. Cash and cash equivalents stood at RMB 1.70 billion, supplemented by term deposits and FVTPL financial assets that lifted total monetary capital to RMB 5.80 billion. The gearing ratio remained low at 19.1%.
Capital expenditure decreased to RMB 6.84 million amid disciplined investment. No final dividend was proposed, consistent with FY2025.
Management plans to deepen the “Three Highs” product standards—high safety, high-quality taste and high value-for-money—while accelerating omni-channel expansion, AI-driven service upgrades and membership ecosystem enhancements.
Looking ahead, East Buy will continue to focus on private-label product innovation, broaden offline presence via experience stores and vending machines, and leverage New Oriental’s network under the renewed EDU Framework Agreement effective 29 June 2026.