In Hebei Province, the Fengning Manchu Autonomous County Market Supervision and Administration Bureau has prioritized the regulation of the tourism market as a crucial step towards improving the consumer environment and enhancing public welfare. The bureau has focused on prominent issues frequently raised by tourists, including food safety, price transparency, and service standards, conducting targeted, specialized campaigns. During enforcement actions, the bureau strictly investigates violations of consumer rights while also safeguarding the legitimate interests of business operators, achieving a "dual improvement" in market order and the consumer experience.

Ensuring Food Safety for Local Specialties

Food safety for tourism-related specialty products is treated as the first line of defense. Special attention is given to the distinctive local brand, Fengning's intangible cultural heritage roasted lamb. A specialized campaign to standardize and improve operations has been launched for all catering service units in the county involved in roasted lamb preparation. Inspectors have visited kitchens to strictly examine inspection and quarantine certificates for lamb carcass procurement, slaughterhouse permits, and the implementation of documentation and invoice verification, firmly preventing meat of unknown origin from reaching dining tables. For high-risk stages in the roasting process such as marinating, roasting, and storage, operational procedures and hygiene standards are standardized item by item to ensure the intangible cultural heritage technique is preserved within a framework of food safety. Concurrently, a compliance training session for meat product operators across the county was organized. Specialists in food distribution and catering supervision provided practical guidance on documentation verification and storage standards, training a total of 217 operators. Over 160 posters titled "Guide to Identifying Dried Meat Products" have been displayed in specialty stores countywide. These posters visually illustrate the texture characteristics and ingredient list differences of various dried meats, helping consumers enhance their identification skills and reducing disputes at the source.

Enhancing Transparency Through Mandatory Displays

A thorough, blanket inspection has been conducted on catering, retail, and accommodation businesses within and around all tourist attractions in the county. Operators are strictly required to prominently display their business licenses, food operation permits, and employee health certificates within their premises, ensuring "one display board per shop, valid certificates, and clearly visible information." To date, 17 businesses that failed to comply with display requirements have been instructed to rectify the issue on the spot, achieving a 100% correction rate. This initiative promotes "licensed, compliant, and transparent" operations, allowing tourists to verify credentials before making purchases, thereby effectively boosting consumer trust.

Establishing Long-Term Safeguards for Group Meals

Recognizing the higher risks associated with group meals for tour groups due to larger numbers, the bureau has organized specialized training for all catering units that serve such groups. Key areas including ingredient inspection, food sample retention, personnel health management, and kitchen hygiene were clarified in detail. A "one-household-one-file" supervision ledger has been established to dynamically update information on operational status and rectification records. A rapid response mechanism for complaints and reports has been implemented simultaneously. For any complaint related to group meals, supervision personnel are required to arrive at the scene within one hour for handling, aiming for on-site mediation of simple disputes and immediate investigation of safety hazards. So far this year, three group meal complaints have been swiftly handled, with no collective food safety incidents or negative public opinion occurring, firmly safeguarding the safety of tourists' dining experiences.

Upholding Market Integrity and Punishing Dishonest Practices

Treating "integrity in operations" as the lifeline of the tourism market, the bureau has launched a "Iron Fist" special campaign targeting malpractices such as "overbooking" in accommodation. Joint inspections with public security and cultural tourism departments have been conducted on homestays and hotels in popular scenic areas, focusing on verifying operational licenses, the authenticity of listings on online platforms, and booking records. Businesses found engaging in false advertising, malicious contract breaches, or other illegal activities are penalized according to the law, ordered to fully refund accommodation fees and compensate consumers for losses. A long-term credit supervision mechanism has also been established, implementing a "red and black list" system for tourism businesses. Severely dishonest entities are listed as key supervision targets with increased inspection frequency, while compliant operators face fewer disruptions and receive policy support. By signing "Integrity Operation Commitment Letters," businesses are guided to consciously resist practices like overcharging or deceiving customers, collectively polishing Fengning's tourism "golden brand."

Standardizing Complaint Handling with a Closed-Loop Mechanism

Leveraging the implementation of the "Market Supervision Complaint and Report Handling Measures" effective April 15, 2026, the bureau has adopted a tiered and categorized approach to handling complaints. Appeals are classified into "consumer dispute," "illegal activity lead," and "malicious profiteering" categories. Ordinary disputes are prioritized for fast mediation, leads on illegal activities are promptly transferred to enforcement procedures, and a screening mechanism is established for abnormal complaints suspected of being "professional claim-making," legally combating malicious索赔 (claims) that exploit consumer protection for profit, thereby protecting the rights of law-abiding operators. Throughout the handling process, the bureau maintains a "zero-tolerance" stance towards infringements and violations, while also promptly clearing the names of businesses facing unsubstantiated malicious complaints. The aim is to foster a legalized business environment characterized by "incentives for integrity, penalties for dishonesty, and no unnecessary interference."

Through this multi-dimensional, comprehensive governance approach, the Fengning County Market Supervision and Administration Bureau has not only purified the tourism market environment but also, via a standardized complaint and report handling mechanism, constructed a more fair and transparent consumer ecosystem. This provides a solid foundation for the high-quality development of the county's tourism industry.