Haidilao (06862) Rebounds Over 3% as National Day Holiday Brings Higher Traffic and Table Turnover

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1 hour ago

Haidilao (06862) rebounded by more than 3%. As of press time, it rose 3.09% to HK$9.52, with a turnover of HK$91.8676 million.

On the news front, Haidilao disclosed data showing that on October 1, stores across various regions received nearly 2 million diners, setting a new high for this year's National Day holiday. Haidilao noted that tourist flows further translated into dining consumption at destinations, with stores in multiple locations such as Urumqi and Anqing seeing peak customer traffic. The Haidilao store at Shanghai Jing'an Joy City became the national "table turnover king," with an average daily table turnover rate of 10.21 times and a single-day maximum table turnover rate exceeding 11 times.

Haitong International released a research report stating that since the summer peak season, the main brand's operations have improved month over month, and we expect the summer table turnover rate to have recovered somewhat on a month-over-month basis. Among this, in July, Haidilao's overall store table turnover rate rose compared with June and was flat compared with the same period last year. Store customer traffic rose significantly in July, mainly due to the arrival of the summer consumption peak season, as the company launched a series of themed marketing activities in a timely manner. In August, there was a mid-single-digit percentage increase compared with July and a low-single-digit percentage decline year over year, mainly due to the high base in the same period last year. We expect that in September, due to the earlier Mid-Autumn Festival, the table turnover rate will be basically flat year over year.

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