Fragrant White Polygonum from Yancheng Binhai Reaches 5,000 Daily Orders, Nationwide Sales Surge

Deep News
Aug 09

During the peak summer heat, Yancheng City's Binhai County, known as "China's Home of White Polygonum," enters its busy sales season for this specialty product. As a national geographical indication product, Binhai White Polygonum is a pillar of the local agricultural industry.

Since the start of summer, demand for deep-processed products like polygonum slices and powder has steadily risen, with online orders experiencing explosive growth. To facilitate the export of these specialty agricultural goods, Binhai Post has precisely aligned with farmers' needs, optimizing delivery services to help local products reach markets nationwide.

Since the beginning of the year, Yancheng Binhai Post has proactively provided front-line services, deeply engaging with local polygonum growers and cooperatives. They have created customized delivery plans for agricultural products. Due to the concentrated harvest and bulk shipping nature of White Polygonum, the postal collection team regularly operates in the fields, setting up fixed, dedicated collection points. They arrange for specialized personnel and vehicles to provide one-stop, door-to-door collection services, including packaging, collection, and loading. This allows farmers to complete shipping without leaving their villages, eliminating the hassle of traveling to postal outlets and effectively bridging the "first mile" from farm to market.

Additionally, the postal service has established a special green channel for White Polygonum transport, prioritizing the sorting, transfer, and dispatch of these parcels. This overhaul addresses the previous issues of low efficiency and slow shipping with scattered deliveries, efficiently adapting to the high-volume summer demand. It significantly reduces farmers' time and labor costs, enabling fresh, high-quality Binhai White Polygonum to be quickly shipped across the country.

Currently, it is the peak period for White Polygonum delivery, with daily collection volumes reaching up to 5,000 parcels. The persistent high temperatures and humidity pose significant challenges for storage, transit, and transport. To ensure product quality, Binhai Post continues to optimize its transfer and distribution processes. They have established a dedicated polygonum sorting channel at the sorting center, implemented staggered sorting schedules, increased transport frequency, optimized delivery routes, and reduced parcel transfer time. This approach effectively mitigates issues like product spoilage or moisture damage from high-temperature storage, ensuring each polygonum package is handled efficiently and safely.

Amid the scorching summer heat, front-line postal workers remain dedicated, ensuring smooth operations. All outlets have been equipped with supplies like bottled water and cooling balm to maintain efficient delivery services while protecting the health of staff.

Data shows that since the beginning of the year, Binhai Post has collected and sent nearly 50,000 White Polygonum products, generating over 180,000 yuan in delivery revenue. The scale of the local specialty agricultural product delivery business is steadily growing. Looking ahead, Yancheng Binhai Post will continue to improve its county-township-village three-tier rural logistics distribution network, further reducing delivery times for agricultural products. It aims to integrate logistics and financial services, leveraging the postal service's extensive network to continuously enhance the Binhai White Polygonum brand, contributing to rural revitalization through high-quality delivery services.

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