On July 28th, Beijing time, LVMH Group, the parent company of Louis Vuitton, held its first-half 2026 earnings conference. According to LVMH's financial report, group revenue for the first half of 2026 reached 38.644 billion euros, a 3% decrease year-on-year but a 2% organic increase; recurring operating profit was 8.691 billion euros, down 4% year-on-year; and net profit was 5.697 billion euros, roughly flat compared to the same period last year. Organic revenue growth in the second quarter exceeded expectations, reaching 3%.

From a regional perspective, the U.S. market saw 6% organic sales growth in the second quarter, Europe remained stable, Japan grew by 14%, and Asian markets excluding Japan grew by only 4%. During the conference, an analyst asked: "LVMH Group's performance in China has not improved in the first half of the year. Is the lawsuit with Jasmine Milk Tea a contributing factor?"

In response, LVMH Group CFO Cécile Cabanis stated: "I believe you also recognize that intellectual property is an absolutely core asset for us, and we will do our utmost to protect our brands. Not just in China, but our teams continuously and regularly handle trademark infringements in multiple countries around the world. This case has received widespread media attention, but it is still in the judicial process, so I am not in a position to comment further."

Recently, LV has sparked widespread attention due to its lawsuit against Jasmine Milk Tea for trademark infringement. Previously, the Suzhou Intermediate Court ruled that the four-leaf clover graphics used by Jasmine Milk Tea infringed on seven of LV's trademarks, ordering Jasmine Milk Tea to pay a total of 10.3 million yuan in compensation. Additionally, on July 16th, the Beijing Intellectual Property Court publicly heard a trademark administrative dispute involving LV, with the plaintiff being Louis Vuitton Malletier, the defendant being the China National Intellectual Property Administration, and Huang Minyao (an individual) participating as a third party. According to court staff, the hearing took place that day, with a verdict to be announced at a later date.

Public records show this is the sixth time LV has sued the China National Intellectual Property Administration. In the previous five first-instance cases, LV's lawsuit requests were supported by the court in three cases and dismissed in two. Public data indicates that over the past five years, LV has initiated as many as 1,691 trademark infringement lawsuits in China, with 56 new cases filed in just the first half of 2026. (Disclaimer: The article content and data are for reference only and do not constitute investment advice. Investors who act on this information do so at their own risk.)