Long-form Review: Celebrating 90 Years of "Village BA" — Taijiang Presents a Perfect Blueprint for Rural China
Deep News
Jul 28
Through a model that integrates sports events, ethnic culture, intangible cultural heritage, and e-commerce, Taijiang has transformed a single tournament into a composite cultural tourism industry, extending the IP's lifecycle and value chain.
From creative products at the official "Village BA" experience store, to the "Village BA" purple sweet potato series milk tea, and deep collaborations with traditional festivals like the Miao Sisters Festival, Taijiang is shifting from "transit tourism" to "in-depth tourism," building a vibrant new rural industrial ecosystem.
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