A source from online travel platform Fliggy recently disclosed that the scale of its hotel business has achieved high growth for four consecutive quarters. From April 2026 to date, Fliggy's average daily fulfilled hotel room nights have seen a year-on-year growth rate of around 50%, even approaching 70% in early August.

The source attributed the expansion of the hotel business primarily to the deep integration between the Fliggy App and Taobao App, with the 88VIP user segment providing a significant boost. This summer, despite general pressure on the industry from factors such as oil price fluctuations and extreme weather, the dedicated entrances on both the Fliggy App and Taobao still delivered considerable incremental growth. The number of monthly active users (MAU) after deduplication increased by over 30% year-on-year in June.

With the gradual release of pent-up travel demand, business volumes are expected to continue trending positively in August.