Parent Company of RIO Pours $2.6 Billion into Whisky Gambit for Third Time, Core Business Declines Amid 12-Year Payback
Deep News
Jul 25
Shanghai Bairun Investment Holding Group Co.,Ltd., the parent company of the RIO brand, has launched its third major financing push into the whisky sector, committing a massive 2.6 billion yuan to stockpile barrels. This aggressive bet comes as the company’s core business continues to face a downward trend.
The move represents a significant gamble on a heavy-asset project with an estimated payback period stretching to 12 years. This marks the third time the firm has sought external funding to underwrite its whisky ambitions.
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