In Ordos City's Otog Front Banner, the 2026 Grassland Village Volleyball Farmers and Herdsmen Invitational Tournament is currently in its peak competition period. The local government is leveraging the series of "Grassland Village Volleyball" events as a platform to promote consumption-driven assistance through party-building leadership. They have explored a pathway of "sports setting the stage, economy playing the lead role, cadres providing services, and villages reaping benefits," establishing the regional public brand "Hundred Villages, Thousand Flavors, Qianqi Premium Gifts."

Organized resident cadres have transformed into agricultural product promotion ambassadors, capitalizing on the influx of visitors drawn by events such as the Grassland Village Volleyball tournament and the Warm City Nadam Fair along with the National Amateur Volleyball League. These events host special agricultural product exhibitions, converting event traffic into increased sales revenue that benefits farmers. Since the beginning of this year, cumulative sales of agricultural products through various events have reached 5.4 million yuan, benefiting more than 1,500 farmers and herdsmen.

At the 19th China University Students Beach Volleyball Championship and the 2026 Grassland Village Volleyball Farmers and Herdsmen Invitational Tournament, resident cadres promoted local specialty酥油 and honey to online audiences through the "Taste Qianqi" livestream platform.

During the "Joyful Nadam Fair, Thriving Village Volleyball Season" 2026 Ordos Warm City Nadam Fair event, the first secretary stationed in the village sold premium agricultural products through the "Taste Qianqi" livestream channel.