EAST BUY (01797) stock soared 5.27% during the regular trading session, reaching HK$23.1 per share, with a turnover of HK$126 million.
The surge follows an upgrade from China Merchants Securities International, which raised its investment rating on the company from "Hold" to "Buy" and maintained a target price of HK$27. The brokerage highlighted EAST BUY's steady transformation into a platform focused on private-label brands and omni-channel retail, successfully reducing its reliance on top livestreaming hosts. The market has yet to fully reflect the company's private-label brand value and offline retail expansion potential.
Additionally, the positive sentiment is supported by the company's late-July profit alert, which projected fiscal year net profit of RMB 5.2 billion to RMB 5.5 billion, representing over 85 times year-over-year growth. The company also completed a share buyback and cancellation of 7.418 million shares in July, further reducing its total issued shares.