Trip.com Group Limited has issued a public statement in response to the administrative penalty imposed by the State Administration for Market Regulation.

Trip.com Group Limited released an announcement on July 25 regarding its sincere acceptance of the administrative penalty decision from the State Administration for Market Regulation. Today, we received the "Administrative Penalty Decision" from the authority. In response, we sincerely accept and firmly submit to this decision. We will strictly follow the regulatory requirements, progressively implement, and systematically execute all rectification efforts to ensure every measure is carried out effectively.

The company stated that it will take this penalty as an opportunity for deep reflection and self-renewal, resolutely abandoning "involution-style" inefficient competition, and unwaveringly pursuing a path of high-quality development. It will earnestly fulfill its primary responsibility to maintain fair competition in the industry, placing greater emphasis on balancing the interests of partners, consumers, and all sectors of society, and committing to building a mutually beneficial, harmonious, and healthy cultural tourism ecosystem.

Looking ahead, Trip.com Group Limited will always adhere to the baseline of compliant operations, establish a robust long-term governance mechanism, and diligently fulfill its corporate social responsibilities to contribute its due strength to advancing China's goal of becoming a leading tourism nation.

The company further indicated that it will publicly release specific rectification measures to society in the following days, actively inviting supervision from all sectors to ensure the effectiveness of its remedial actions. It warmly welcomes opinions and suggestions from users, partners, and the broader public to drive continuous improvement and jointly promote the orderly and healthy development of the industry.