On June 12, Ferrari fell 3.14% in regular trading, trading at approximately $353.9/share, with turnover of $20.3 million. The stock had previously rebounded following order confirmation news for its first all-electric model Luce, but encountered a notable intraday pullback.
On the news front, although CEO Benedetto Vigna confirmed that all 1,600 initial prospective customers have committed to purchasing the Luce and the company has received partial payments, market participants remain divided over the rationality of the €550,000 (approximately RMB 4.35 million) price tag. Combined with concerns over Ferrari's three consecutive years of declining sales in China and an unclear autonomous driving technology roadmap, short-term profit-taking pressure emerged, causing a setback in the stock's recovery trajectory.
The stock had risen over 3% on both June 9 and June 11 as part of a recovery from the nearly 8% plunge following the Luce unveiling on May 25. UBS previously noted the EV model is more likely a product line extension rather than a fundamental brand repositioning, but skepticism over demand sustainability at the ultra-premium price point continues to weigh on sentiment.
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