At the 2025 annual results presentation held on March 25, POP MART's Chief Operating Officer Si De announced that the second phase of POP MART Land is currently undergoing detailed design and is projected to begin construction in 2027. The expansion will feature new scenes based on the SKULLPANDA and XING XING REN intellectual properties.

For the full year of 2025, POP MART reported revenue of RMB 37.120 billion, representing a year-on-year increase of 184.7%. The company's net profit for the year reached RMB 13.012 billion, up 293.3% compared to the previous year. Profit attributable to owners of the company amounted to RMB 12.776 billion, a surge of 308.8%. On a non-IFRS adjusted basis, net profit was RMB 13.084 billion, marking a 284.5% increase. Notably, the LABUBU IP family achieved annual revenue exceeding RMB 10 billion for the first time. A total of six IPs generated revenue of over RMB 2 billion each, while seventeen IPs surpassed the RMB 100 million revenue mark.