Baozun Inc. (BAOZUN-W) has announced that its board of directors will convene on 20 May 2026 (Hong Kong time) to consider and approve the company’s unaudited financial results for the quarter ended 31 March 2026. The figures are being prepared under U.S. Generally Accepted Accounting Principles and in accordance with U.S. Securities and Exchange Commission requirements.

Subject to board approval, the first-quarter results will be published on the Hong Kong Stock Exchange’s website (hkexnews.hk) and on Baozun’s investor relations site (baozun.com) before the U.S. market opens and after Hong Kong trading hours on the same day.

Management will host an earnings conference call at 7:30 p.m. (Hong Kong time) on 20 May 2026. Investors can join via the following dial-in numbers: United States 1-888-317-6003, Hong Kong 800-963-976, Singapore 65-3158-8715, Mainland China 4001-206-115, or International 1-412-317-6061, using passcode 47691932. A replay will be available until 26 May 2026 at United States 1-855-669-9658 or International 1-412-317-0088 with access code 3492191. The webcast—live and archived—will also be accessible through the company’s investor relations webpage.

Baozun reminds shareholders that it operates under a weighted voting rights structure: each Class A ordinary share carries one vote, while each Class B ordinary share carries ten votes. The company’s American depositary shares, each representing three Class A ordinary shares, trade on the Nasdaq Global Select Market under the symbol BZUN.

The board is chaired by Vincent Wenbin Qiu and includes directors Junhua Wu, Jun Wang, Bin Yu, and independent directors Yiu Pong Chan, Steve Hsien-Chieng Hsia, and Benjamin Changqing Ye.