Recent news has brought significant attention to XIAO NOODLES (ASX: 02408), often referred to as a leading player in the Chinese noodle restaurant sector, due to a trademark dispute. Concurrently, public discussion has shifted to scrutinizing the brand's use of pre-prepared food items, with a trending topic suggesting that nearly all menu items are pre-made.
Reports indicate that XIAO NOODLES outlets offer a menu of 30 to 40 different items, encompassing noodles, rice noodle soups, dumplings, rice dishes, skewers, desserts, and beverages, with most main dishes priced between approximately 10 and 20 yuan. A notable aspect highlighted is the rapid service, with orders reportedly being served within 5 to 8 minutes, which has fueled claims that the operation relies heavily on pre-assembled components.
Further investigations by media outlets have observed store practices where staff directly use sealed pre-packaged sauce and topping pouches, pouring them into serving bowls. The broth is also described as being prepared using a method where concentrated soup bases are mixed with hot water in separate containers before being packaged.
In response to these mounting questions regarding the extent of pre-made food usage, the company has not issued an official statement as of the latest updates. A customer service representative for XIAO NOODLES has acknowledged that the concerns have been noted and recorded.