While mobile banking and facial recognition payments have become commonplace, one group is often easily overlooked—those with hearing, speech, or mobility impairments. Visiting a bank can represent a psychological barrier and communication cost several times higher for them than for the average person. However, around this year's National Investor Protection Publicity Day, CBHB provided a special answer using the simplest paper and pen and the warmest sign language: sticky notes filled with writing, sign language videos explaining rights word by word, and home visits to process loans for disabled entrepreneurs... The warmth of finance is never limited by words.
Silent Dialogue: Heartwarming Notes Convey Service Warmth At CBHB's Tianjin Wanxin Village branch, a scene once moved everyone present. An elderly deaf-mute person walked into the branch trembling, looking lost. The branch manager, Huang Chunyan, did not hesitate and proactively offered paper and pen, initiating a "silent dialogue." Deposit amount, term, interest rate... tellers and lobby staff worked together, writing down each key piece of information word by word and repeatedly confirming it. The small sticky note was densely covered not only with numbers and procedures but also with a profound sense of responsibility toward the client. After the transaction was completed, the elderly person slowly gave a thumbs-up, their eyes expressing gratitude beyond words.
Similarly, at the Dalian Huanan Square branch, a deaf-mute woman appeared uneasy and at a loss. The branch manager quickly found paper and pen and neatly wrote: "Hello, how can I assist you?" This line of text instantly dispelled her helplessness. Such scenes have become routine at various CBHB branches. A simple note breaks down barriers and conveys the fairness and warmth of financial services.
Sign Language Education: Standard Gestures Explain Eight Rights The eight basic rights of financial consumers—right to property safety, right to be informed, right to choose independently, right to fair trade, right to seek compensation according to law, right to education, right to be respected, and right to information security—are like a foreign language to the hearing-impaired. If the right to be informed cannot be "seen," it becomes meaningless. During this year's National Investor Protection Publicity Day, CBHB decided to do something "simple" yet necessary: invite professional sign language interpreters to film educational videos explaining each of the eight rights in sign language. On camera, the interpreters slowed their movements, accompanied by text subtitles and expressions, ensuring every gesture was clear and understandable. After the videos were released on CBHB's official video channel, they quickly spread within the hearing-impaired community. One hearing-impaired netizen commented: "For the first time, I feel that financial knowledge is relevant to me, not just something for others." Behind these few-minute videos lies CBHB's deep reflection on "barrier-free financial services": rights protection cannot remain a slogan; it must be translated into a language accessible to disabled groups.
Beyond this, CBHB has incorporated sign language services into frontline staff training and equipped multiple branches with sign language communication guides, extending "visible rights" from online platforms to the counter.
Financial Empowerment: Safeguarding Lives and Dreams Beyond warmth, CBHB also injects momentum into the cause of disability support through professional strength. In Zhengzhou, the bank collaborated with the local Association for Assisting the Disabled to organize the "Cultural Empowerment for Public Welfare, Financial Support for Good Deeds" event. Volunteers delivered daily necessities and carefully prepared anti-fraud consumer protection lectures to help disabled friends strengthen their financial security defenses. In Yancheng, the bank partnered with the local street Disabled Persons' Federation, Disabled Persons' Homes, and community grid offices to host the "Government and Bank Jointly Build an Anti-Fraud Wall, Disabled and Able-Bodied Protect Wallets Together" event, using relatable cases to explain telecom fraud and bank card theft identification techniques.
For disabled individuals with entrepreneurial dreams, CBHB actively responds to national calls, offering tailored financial support and optimizing service processes for eligible entrepreneurs, enabling determined individuals with disabilities to have the capital to live fulfilling lives. From safeguarding "wallets" to supporting "entrepreneurial dreams," from a sticky note to a sign language video, financial protection has never been absent.
From one-on-one note communication at the counter to rights education through sign language short videos; from improving barrier-free facilities to comprehensive door-to-door services—CBHB fulfills its original intention of "finance for the people" through action. A sticky note may seem simple, but in every stroke, it flows with the most sincere warmth. In the future, CBHB will continue to optimize the barrier-free financial experience with sharper insights and more exceptional services, providing a reliable golden "protective umbrella" for the disabled community. Under the financial sunlight of the new era, every life can bloom equally and proudly.