A charity auction for a replica of Zhang Xue Motorcycle's WSBK championship-winning race car concluded rapidly, reaching the 5 million yuan cap in just 45 seconds and sparking widespread online discussion.
During a live stream event last night, Zhang Xue Motorcycle auctioned a replica of its championship-winning No. 53 bike. Even before the auction began, the live stream had attracted over 100,000 concurrent viewers. The bidding process was exceptionally intense, concluding in under a minute.
Who spent 5 million yuan to purchase the race car, and what was the motive behind the purchase? During the live stream, Zhang Xue connected with the winning bidder. The bidder identified themselves as an employee of Face Wash Bear, a brand under Guangdong Aimeixiong Beauty Technology Co., Ltd., and stated they were participating in the auction on behalf of the company.
A Face Wash Bear employee later commented, "Our leadership had planned ahead and mobilized company staff to participate in the bidding. Many colleagues were clicking to bid simultaneously, and it felt quite miraculous when we suddenly won. Our finance department is now coordinating with Zhang Xue Motorcycle's finance team to complete the subsequent procedures." When asked why the company spent 5 million yuan on the vehicle, the employee responded, "Our brand purchased this motorcycle for charitable purposes and to generate exposure for our stores."
It is noteworthy that Face Wash Bear has expanded to over 3,000 partnered stores nationwide by 2025, establishing a leading position in the facial cleansing market. However, alongside its rapid growth, the brand has faced significant controversy. According to incomplete statistics, over the past year, Face Wash Bear stores in cities including Chengdu, Wuhan, Nanjing, Hangzhou, and Zhengzhou have been reported for incidents such as "absconding with funds" or "suddenly closing down."
"Bid Not for Large-Scale Franchise Recruitment" The auction, hosted by Zhang Xue, founder of the Chinese motorcycle brand Zhang Xue Motorcycle, featured a replica of the championship-winning bike with a set maximum bid of 5 million yuan. Auction rules stipulated that bidders could not immediately bid 5 million yuan; instead, they had to start with bids over 1 million yuan and continue clicking, with the first to reach 5 million yuan winning the item.
The bidding process was highly competitive, reaching the 5 million yuan cap approximately 45 seconds after the auction began. During the live stream, Zhang Xue connected with the winning bidder, who confirmed they were an employee of Face Wash Bear acting on the company's behalf. Zhang Xue stated that the funds would be donated to the Beijing Yanran Angel Children's Hospital under the names of both Zhang Xue Motorcycle and Face Wash Bear.
The original race car replicated in the auction was the ZXMOTO 820RR-RS, developed by Zhang Xue Motorcycle. On March 28-29, 2026, during the World Superbike Championship (WSBK) Portimão round in Portugal, French rider Valentin Debise rode the No. 53 ZXMOTO 820RR-RS to a double victory in the middleweight category, breaking a 37-year dominance by international brands such as Ducati and Yamaha.
This high-profile charity auction has propelled Face Wash Bear into the spotlight. Following the successful bid, Tang Huabo, founder of Face Wash Bear, posted on his personal social media account: "Thrilled that Face Wash Bear has contributed to charitable causes. We mobilized the entire company to participate and successfully won the bid." Screenshots of internal chat logs shared by Tang showed the company rallying all employees to take part in the auction for the replica championship bike.
As of the latest update, Tang's video about the auction on Douyin had garnered over 17,000 likes, a significant increase compared to his usual average of 200-300 likes per video. Simultaneously, the Douyin user associated with the winning bid started a live stream that attracted over 7,000 viewers instantly.
When contacted for comment, a Face Wash Bear staff member explained the rationale behind the 5 million yuan purchase: "Our brand acquired this motorcycle for charitable purposes and to increase visibility for our franchisees' stores. The company spent 5 million yuan in real funds. Previously, many people were unaware of our brand and stores. Following this exposure, our inquiry lines have been overwhelmed today, and we anticipate high demand for appointments and services across our national store network."
Addressing speculation on social media that the bid was intended for large-scale franchise recruitment, the representative firmly denied the claim: "Our primary intention in purchasing the vehicle was not for large-scale franchise recruitment. If that were the goal, we would have capitalized on the momentum by launching extensive advertising campaigns focused on recruitment. Despite the current high attention, we have not released any advertisements promoting franchise opportunities."
Franchisee Runaways Reported Nationwide While gaining significant attention, Face Wash Bear has also been mired in controversy.
Public information indicates that Face Wash Bear operates under Guangdong Aimeixiong Beauty Technology Co., Ltd. The brand was established in October 2021, with its headquarters in Guangzhou, Guangdong province, and was founded by Tang Huabo. By 2025, the brand had expanded to over 3,000 partnered stores nationwide, securing a top position in the facial cleansing market.
On platforms such as the Hei Mao Complaints service, reports concerning Face Wash Bear are frequent. Numerous consumers have reported that shortly after topping up their membership cards, stores suddenly closed down, managers became uncontactable, and prepaid balances could not be refunded.
Such incidents are not isolated. According to incomplete statistics, over the past year, Face Wash Bear stores in multiple cities including Chengdu, Wuhan, Nanjing, Hangzhou, and Zhengzhou have been reported for "absconding with funds" or "suddenly ceasing operations." In consumer rights groups, many individuals have reported purchasing annual memberships or loading thousands of yuan onto cards, only to find stores vacated overnight.
On January 2, Face Wash Bear issued an official statement addressing these issues. The statement expressed that the company "attaches great importance to consumer feedback regarding store closures and difficulties in refunding prepaid cards, and extends its sincerest apologies to all affected consumers." It further noted, "Relevant cases have progressively entered arbitration coordination or court proceedings. The company will continue to monitor and publicly update on case progress, and will fully urge involved stores to complete refunds and follow-up procedures. For consumer orders that have been verified, the company has required the relevant stores to contact each consumer individually and process refunds."
However, a consumer named Ms. Yan reported that three months after the statement was issued, she has yet to receive a refund for the balance on her prepaid card after the store she frequented suddenly closed and its manager became unreachable. "During this time, I contacted Face Wash Bear's headquarters customer service three times, but have not received any solution," she stated.
Ms. Yan explained that in January of this year, a Face Wash Bear store she regularly visited in Henan province suddenly closed down without notice, leaving her with over 2,000 yuan in unredeemed prepaid balance. More frustratingly, the store had altered the expiration date of her membership benefits from November of this year to January without authorization, preventing her from using her remaining benefits at any other Face Wash Bear location nationwide.
"The store closed without providing any reason. After the sudden closure, the owner could no longer be contacted. I reported this to the headquarters customer service multiple times, but received no resolution or follow-up calls. They repeatedly told me to contact the store owner, even though their earlier statement claimed that any issues could be directed to headquarters. My attempts there have yielded no results," she added.
Regarding similar incidents, the aforementioned Face Wash Bear employee commented, "With so many stores nationwide, it is inevitable that some individual stores may face operational difficulties or close down. Since the prepaid funds go to the individual store owner's account and not the company headquarters, it is a case of an owner mismanaging the business and absconding. This involves only a very small number of stores. The company has issued a statement and is committed to assisting consumers in resolving these issues."