CHINA LIT (00772) rose more than 7%. As of the time of writing, it was up 7.44% to HK$24.65, with a turnover of HK$94.4992 million.
According to market media reports, CHINA LIT recently opened a curated pop culture collectibles store, SOFTOPIA Selection·Yuewen Alliance, in Singapore, in collaboration with SOFTOPIA Super Energy Factory. The store features over 30 intellectual properties (IPs), offering various categories such as vinyl plush toys, mini figures, and blind box collectibles. Consumers can purchase popular derivative series from CHINA LIT IPs like *The King's Avatar*, *Lord of the Mysteries*, and *The Outcast*, as well as explore original IPs from SOFTOPIA, including Adou, Cino, and Viora, along with Singapore-exclusive products.
It is reported that CHINA LIT made an exclusive strategic investment in SOFTOPIA in 2025. Their co-produced product, the first-generation 'Jiangjiang' with the theme "Jiangjiang·Good Fortune 'Jiang' Arrives," has demonstrated strong market appeal. It quickly topped the Tmall Pop Culture New Products Chart at number one, ranked second on the Tmall Pop Culture Best Sellers Chart, and claimed the top spot on Douyin's Vinyl Ornaments Best Value Chart, establishing itself as one of the hottest new IP images and trendy items in the second half of 2025.