Following the launch event for the new B01/B10 models, senior executives from LEAPMOTOR engaged in a dialogue with the press.

In the first half of the year, LEAPMOTOR secured the top position in sales among emerging automakers, with deliveries reaching 356,487 units. However, the company's full-year target remains set at one million vehicles, meaning the current achievement rate stands at approximately 35.6%.

Assessment of First Half Performance

When discussing the sales target, a senior vice president of LEAPMOTOR stated that the company outperformed the overall market, its competitors, and its own historical performance in the first half, though it fell short of the specific target metric. He emphasized that the goal serves as a guiding force, expressing confidence that the new B-series products are highly competitive and will achieve solid sales. This series is tasked with the mission of driving sales and expanding brand recognition in the second half of the year, aiming to attract more customers to understand and choose LEAPMOTOR.

Strategy for Achieving Annual Goals

The executive further noted that achieving the sales target relies on the combined efforts of the company's four major platforms. He stated that LEAPMOTOR was on the right track in the first half and will persist in its strategic direction during the second half. Facing intense market competition, the company will depend on its own efforts, coordinating product development, marketing, and channel expansion to strive to come as close as possible to the annual sales target. The company currently has no plans to adjust the one-million-vehicle goal for the year.

Another senior vice president at LEAPMOTOR added that the company is confident in achieving the full-year sales target of one million units.