POP MART (09992) has announced its interim results for the six months ended June 30, 2026, with the group generating revenue of RMB 17.173 billion, a year-on-year increase of 23.8%. Profit attributable to equity holders of the company reached RMB 5.038 billion, up 10.1% compared to the same period last year, with basic earnings per share of RMB 3.80.

According to the company announcement, the group has adopted differentiated operational strategies based on the unique connotations and artistic expressions of its various intellectual properties. These strategies have continuously enriched product categories and consumption scenarios, deepened emotional connections between IPs and fans, and steadily enhanced the global influence and long-term vitality of its IP portfolio.

During the first half of 2026, a total of 11 artist IPs generated revenue exceeding RMB 100 million each. Among them, THE MONSTERS, Stars, CRYBABY, DIMOO, SKULLPANDA, HIRONO, and MOLLY recorded revenues of RMB 4.454 billion, RMB 2.65 billion, RMB 1.633 billion, RMB 1.619 billion, RMB 1.551 billion, RMB 1.009 billion, and RMB 901 million respectively during the reporting period.

Plush toy products emerged as a standout performer, generating revenue of RMB 9.825 billion in the first half of 2026, representing a substantial 60% year-on-year increase and sustaining the category's robust growth momentum. The group remains committed to an IP-centric approach, deeply exploring the distinctive characteristics of each IP to develop plush product lines that are both stylistically suited and clearly differentiated. This strategy has enabled plush products to serve as meaningful vehicles for IP storytelling and emotional expression.

During the reporting period, several IPs including Nyota, Zsiga, and Peach Riot launched their debut plush products, which were warmly received by consumers. PUCKY's "Tap Tap" series vinyl plush keychains, introduced earlier in the year, gained significant attention on social media platforms thanks to their playful interactive design. Affectionately nicknamed the "electronic wooden fish" by fans, the product became one of the representative bestsellers during the reporting period.

Benefiting from precise interpretations of IP connotations and continuous innovations in materials, craftsmanship, interactive features, and usage scenarios, the group's plush products have further enriched the consumer experience. These efforts have not only deepened emotional bonds with existing fans but also helped the brand reach a broader base of new consumers globally.

As of June 30, 2026, the group operated 676 retail stores and 2,827 robotic vending machines worldwide, with net additions of 46 stores and 190 robotic vending machines during the reporting period. In mainland China, cumulative registered members grew from 72.58 million as of December 31, 2025, to 82.44 million by June 30, 2026, adding 9.86 million new registered members. During the first half of 2026, sales contributed by mainland China members accounted for 92.9% of total mainland China revenue, with a member repurchase rate of 51.6%.