Data collected by Sina Finance's "Liquor Price Insider" over the past 24 hours shows that on October 4, the average terminal retail prices of 12 major Chinese baijiu products recorded four gains, seven declines, and one flat reading, with decliners clearly outnumbering gainers and their cumulative losses exceeding the gains, as the overall price level pulled back after consecutive rises.
On the winning side, the average retail price of Moutai 1935 rose 1 yuan to 691 yuan, extending its two-day winning streak and setting a new one-month price high; Wuliangye Yibin Co.,Ltd. (000858) Puwu eighth-generation surged 10 yuan to 805 yuan, reclaiming the 800-yuan round-number threshold in one stroke and posting the largest gain of the day; Qinghua Fen 20 rose 4 yuan to 409 yuan, advancing for a third straight session and moving closer to the 410-yuan mark, also setting a 30-day record; and Guojiao 1573 gained 5 yuan to 881 yuan, fully recovering the previous day's losses.
On the losing side, Feitian Moutai fell 2 yuan to 1,801 yuan, retreating again after a modest rise the previous day but holding above the 1,800-yuan threshold for a 15th consecutive day; Premium Moutai dropped 2 yuan to 2,464 yuan, declining for a second straight session as high-level adjustment continued; Yanghe Dream of Blue M6+ plunged 7 yuan to 625 yuan, ending a three-day rally and erasing all of the previous day's gains; Gujing Gong Gu 20 fell 3 yuan to 544 yuan, a technical pullback after four consecutive days of gains; Xijiu Junpin declined 4 yuan to 640 yuan, pausing its upward momentum; Qinghua Lang tumbled 6 yuan to 696 yuan, falling for a second straight day with its price center of gravity clearly shifting lower from recent highs; and Crystal Jiannanchun dropped 3 yuan to 413 yuan, turning down after holding flat at a high level the previous day.
On the flat side, the average terminal retail price of Wuliangye 1618 remained unchanged at 830 yuan, staying in a narrow trading range recently.
The total terminal retail price of the 12 major products edged lower today, with decliners dominating in both number and cumulative magnitude, as the overall price level that had risen for two consecutive days underwent an adjustment. If one bottle of each of the 12 products were packaged and sold together, today's total price would be 10,799 yuan, down 7 yuan from yesterday, falling below the 10,800-yuan round-number threshold that had held for two straight days and hitting a three-day low.
The "Liquor Price Insider" daily data comes from about 200 collection points reasonably distributed across all major regions nationwide, including but not limited to liquor companies' designated distributors, social distributors, e-commerce platforms, and retail outlets. The raw sampling data consists of actual transaction terminal retail prices handled at each point over the past 24 hours, striving to provide all parties with objective, scientific, and fully traceable data on market prices of major baijiu products.
With the official i-Moutai platform launching Feitian Moutai at 1,499 yuan per bottle on New Year's Day (raised to 1,539 yuan per bottle on March 31 and further to 1,639 yuan per bottle on July 18), and Premium Moutai at 2,299 yuan per bottle on January 9 (raised to 2,359 yuan per bottle on May 16), the magnetic influence of this new channel on the average terminal retail prices of both products is gradually emerging. The daily liquor prices published by "Liquor Price Insider" follow a calculation rule weighted by actual transaction volume, and we have incorporated quantifiable prices into the calculation of terminal retail prices for both products. [Click to enter Liquor Price Insider, view real liquor prices, and search the latest and most complete distributor database for Kweichow Moutai and Wuliangye]
In important news from the baijiu industry, Fenjiu Group recently carried out a 2026 new-cycle liquor-flowing condolence activity and made further arrangements for new-cycle production work. During the visit, Fenjiu Group Party Secretary and Chairman Yuan Qingmao, and Deputy Party Secretary, Vice Chairman and General Manager Wu Yuefei put forward multiple requirements for subsequent production. According to the arrangements, all units should, in line with existing production plans and while adhering to traditional brewing techniques, actively promote the transformation, upgrading, and innovation of brewing equipment, and continuously improve production conditions and methods. At the same time, safety management should be further strengthened, with strict screening and elimination of all types of risks and hidden dangers to ensure that all work in the new cycle advances steadily and in an orderly manner. In terms of production quality, the company requires all units to firmly establish a sense of responsibility, implement strict process execution in every link and every procedure, and on the basis of ensuring high quality, high efficiency, and high-standard output, promote stable and high yields of premium base liquor. [Click to enter Liquor Price Insider, view real liquor prices, and search the latest and most complete distributor database for Kweichow Moutai and Wuliangye]