On October 8, EAST BUY rose 5.13% in regular trading, reaching HK$26.24 with a turnover of HK$8.86 million. The stock had been under continuous pressure after the exposure of the stool quality incident, amid concerns about brand reputation damage and profit erosion from compensation expenses. As the specific compensation plan was implemented, some funds viewed the standalone third-party supplier incident as having limited impact on overall operations, with the self-operated product system remaining stable, creating room for repair after short-term sentiment digestion.

Previously on September 30, EAST BUY announced a comprehensive refund-and-keep policy for all users who purchased the product through its live broadcast room, with the refund amount set at twice the purchase price, aimed at ensuring consumer rights during the holiday period. The company stated it would further optimize merchant review mechanisms and strengthen quality control process management. In its fiscal 2026 annual results, EAST BUY achieved revenue of RMB 5.701 billion, up 29.8% year-on-year, with self-operated products accounting for approximately 52.6% of GMV and becoming the primary growth driver.

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