On August 22, the CATL mall mini-program officially went live, marking the company's foray into direct-to-customer digital sales for energy storage solutions. Designed as a dedicated direct-sales platform for small and medium-sized integrators, the mall has already surpassed 1,800 registered corporate clients since its debut.

Currently, three categories of energy storage products are available for purchase on the platform. For battery cells, the mall offers two mainstream lithium iron phosphate options: the 280Ah (1P) and 314Ah variants. Additionally, the 587Ah cell, energy storage power boxes (compatible with 280Ah and 314Ah-long versions), and energy storage containers (EnerD and EnerD+) are listed for display, with official sale dates yet to be announced. At present, orders for cells require a minimum of three units.

The platform maintains a steady inventory of in-stock goods, ensuring delivery within 3-5 days after payment. Even small-batch buyers can enjoy a 5-year warranty typically reserved for large clients, alongside an introductory 2% discount on their first order. Early adopters include energy storage integrators such as Scud and Kuaibu, who have already made initial purchases.

In parallel, the official CATL energy storage WeChat account and video channel have been activated, with plans to launch live-stream sales focused on storage batteries and related equipment in the near future.