Netflix Rises 4%, Ackman Rebuilds Position with 3.15 Million Shares as Options Market Signals Bullish Bias

Market Focus
Aug 18

On August 18, Netflix rose 4% in regular trading. On the news front, billionaire investor Bill Ackman's Pershing Square recently disclosed a new position of approximately 3.15 million Netflix shares, representing 4.9% of the fund's portfolio. Pershing Square explicitly stated that Netflix has effectively won the streaming war and projected double-digit revenue growth with earnings per share compounding at nearly 20% annually. This marks Ackman's return to the stock four years after exiting at a $400 million loss.

Simultaneously, options large-block data on August 18 showed institutional funds deploying bull call spreads targeting the $81-$83 range, reflecting expectations of moderate upside rather than aggressive directional bets. Additionally, Netflix's content momentum — including a record YouTube TV viewing share driven by GTA premiere content and US advertising upfront commitments nearly doubling — provided further fundamental support.

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